University Marketing Campaigns Lead

PRIFYSGOL ABERYSTWYTH; Aberystwyth; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5-hour week

Job summary

Aberystwyth University invites applications for a Marketing Campaigns Officer to develop and deliver marketing campaigns across digital and traditional media, reporting to the Marketing Campaigns Manager. You will support the student recruitment strategy and coordinate campaigns end-to-end.

The role offers hybrid working, occasional travel to events and campus duties, and requires strong English and Welsh communication skills with the ability to manage multiple campaigns simultaneously.

Qualifications

• Educated to degree level or equivalent.
• Demonstrable experience in marketing/communications across traditional and digital media.
• Understanding of CRM systems and their use in lead nurturing and conversion.
• Experience managing numerous marketing campaigns or projects simultaneously.
• Experience using market research to inform marketing or campaign planning.
• Experience tracking, analysing and reporting on marketing media performance.
• Understanding of brand identity, consistency and management.
• Willingness to travel nationally; weekend/evening work may be required.
• Strong written and spoken English and Welsh (Welsh C1).

Responsibilities

• Develop marketing plans for key recruitment campaigns across markets.
• Lead on delivery of campaigns and projects, including planning, assets, messaging.
• Track, monitor and analyse campaign progress with KPI reports.
• Contribute ideas for campaigns and materials that stand out to prospective students.
• Work across digital and traditional media, including social, website, CRM, publications.
• Manage relationships with external partners and internal colleagues.
• Undertake market research to stay ahead of student interests and trends.
• Ensure brand consistency across marketing collateral.
• Occasionally represent the University at events including open days and exhibitions.

Skills

Degree level or equivalent

Marketing/communications experience

CRM systems knowledge

Campaigns management experience

Market research experience

Analytics & reporting

Brand management understanding

Travel flexibility

English & Welsh proficiency (Welsh C1)

Education

Degree in relevant field

Tools

CRM system(s)

Job description

Aberystwyth University invites applications for a Marketing Campaigns Officer to develop and deliver marketing campaigns across digital and traditional media, reporting to the Marketing Campaigns Manager. You will support the student recruitment strategy and coordinate campaigns end-to-end.

The role offers hybrid working, occasional travel to events and campus duties, and requires strong English and Welsh communication skills with the ability to manage multiple campaigns simultaneously.