Marketing Campaigns Lead - Hybrid Role (Education)

Prifysgol Aberystwyth University; Aberystwyth; Hybrid; GBP 27,000 - 38,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5–hour week

Job summary

Aberystwyth University is seeking a Marketing Campaigns Officer/Assistant to develop and deliver marketing campaigns central to the university’s recruitment strategy. The role spans digital and traditional media with hybrid working options.

The post offers a 36.5-hour week, generous leave entitlements, and strong professional development opportunities. Successful applicants will engage with events, travel nationally, and support the university’s branding across materials.

Qualifications

• Educated to degree level or equivalent experience.
• Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media.
• An understanding of CRM systems and their use in lead nurturing and conversion.
• Experience of successfully managing numerous marketing campaigns or projects simultaneously.
• Experience of undertaking and utilising market research to inform marketing or campaign planning.
• Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements.
• Willingness and ability to travel nationally, including weekends and evenings.
• Highly developed written and oral communication skills in English and Welsh with Welsh level C1.

Responsibilities

• Work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns across all markets.
• Lead on delivery of campaigns and projects, including planning, asset creation, and messaging.
• Track, monitor and analyse campaign progress and effectiveness—producing reports with budget and KPI insights.
• Contribute innovative ideas for campaigns, messaging and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with external partners and internal colleagues across departments.
• Undertake market research to stay abreast of student interests and market trends to inform campaign planning.
• Ensure the University’s brand remains consistent across all marketing collateral.

Skills

Marketing experience across media

CRM systems

Campaign management

Data-driven marketing

Education

Degree level or equivalent

Tools

CRM systems

Job description

Aberystwyth University is seeking a Marketing Campaigns Officer/Assistant to develop and deliver marketing campaigns central to the university’s recruitment strategy. The role spans digital and traditional media with hybrid working options.

The post offers a 36.5-hour week, generous leave entitlements, and strong professional development opportunities. Successful applicants will engage with events, travel nationally, and support the university’s branding across materials.