Marketing Campaigns Officer

Prifysgol Aberystwyth University; Aberystwyth; On-site; GBP 33,000 - 39,000; Full time

Benefits offered by this job

Hybrid Working

36.5 hour week

Job summary

Aberystwyth University is seeking a Marketing Campaigns Officer to develop and lead recruitment campaigns across markets. You will plan, create assets and messaging, track progress, and deliver reports with budget and KPI insights. The role involves cross-media execution, stakeholder collaboration, and occasional travel, including evenings and weekends.

You will leverage market research to inform ideas, ensure brand consistency, and support diversity and inclusion throughout campaigns.

Qualifications

• Educated to degree level or equivalent experience.
• Experience in a marketing/communications role across traditional and digital media.
• Understanding of CRM systems and their use in lead nurturing and conversion.
• Experience managing numerous marketing campaigns or projects simultaneously.
• Experience undertaking and utilising market research to inform marketing or campaign planning.
• Experience tracking, analysing and reporting on marketing media performance with recommendations.
• Understanding brand identity, consistency and management.
• Willingness to travel nationally, and occasional weekends/evenings.

Responsibilities

• Develop marketing plans for key recruitment campaigns across all markets.
• Lead on delivery of campaigns and projects, including planning, creating assets and messaging.
• Track, monitor and analyse campaign progress and effectiveness with budget and KPI reports.
• Contribute innovative ideas for campaigns, messaging and marketing materials.
• Work across digital and traditional media including social media, CRM, website and publications.
• Develop and manage relationships with external partners and internal colleagues.
• Undertake market research to inform campaign planning and ideas.
• Ensure the University's brand is consistent across marketing collateral.
• Represent the University at events with potential travel and overnight stays.
• Support colleagues during peak times, including evening/weekend work.
• Undertake other duties as assigned by line manager.
• Promote equality, diversity and inclusion in all aspects of work.

Skills

Marketing campaigns

Digital media

CRM systems

Data analysis

Stakeholder management

Bilingual English & Welsh

Education

Degree level or equivalent experience

Job description

Marketing Campaigns Officer (6318)

Marketing Campaigns Officer

Faculty/Department: Global Marketing and Student Recruitment

Salary Scale: £33,001.64 - £38,784.49 per annum (pro rata)

Contract Type: Fixed Term

Duration: 12 Months

Full-time / Part-time: Full Time

Weekly Hours: 36.5

Employment Visa: Non-sponsorable

Posted Date: 21/09/2026

Closing Date: 18/10/2026

Ref No: 6318

Documents:

• GMSR.26.6318 Disgrifiad Swydd (PDF, 310.71kb)
• GMSR.26.6318 Job Description (PDF, 335.5kb)

The Role

Work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns across all markets.

Lead on delivery of campaigns and projects, including being involved in the planning, creating assets, crafting messaging.

Track, monitor and analyse campaign progress and effectiveness – producing reports (including budget and KPI tracking information) with recommendations.

Contribute innovative and creative ideas for campaigns, messaging and marketing materials that stand out to prospective students.

Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.

Develop and manage relationships with a range of stakeholders, including external partners such as creative and media booking agencies, UCAS, IDP and other educational partners, and internal colleagues across departments.

Undertake market research to remain abreast of prospective student interests, market trends, competitor performance etc. Utilising this research in campaign planning and marketing ideas.

Ensure the University's brand is consistent across all marketing collateral.

On occasion, represent the University at external and internal events including open days, UCAS exhibitions, Eisteddfod Genedlaethol etc. This could require national and international travel, and overnight stays.

Be an enthusiastic and committed member of the team, willing to support colleagues across the department during peak times, including occasionally undertaking evening and weekend work.

Undertake other duties as assigned by your line manager, commensurate with the role's grade.

Promote equality of opportunity, and support and uphold the University's commitment to diversity and inclusion in all aspects of your work.

Support the university strategy and underlining plans, engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop yourself and support the development of others.

Fulfil health and safety responsibilities appropriate to the role, while actively promoting the personal health, safety, and wellbeing of staff and students as a member of the Aberystwyth community. Additionally, support the University's commitment to environmental sustainability through responsible practices and engagement.

The above does not represent an exhaustive list of duties associated with this role.

Essential

• Educated to degree level or equivalent experience.
• Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media.
• An understanding of CRM systems and their use in lead nurturing and conversion.
• Experience of successfully managing numerous marketing campaigns or projects simultaneously.
• Experience of undertaking and utilising market research to inform marketing or campaign planning.
• Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements.
• An understanding of the importance of brand identity, consistency and management.
• Willingness and ability to work flexibly: you may be required to travel nationally, working away from home. Weekend and evening work will be required.
• Highly developed written and oral communication skills in both English and Welsh. Welsh ability should be at level C1.

Desirable

• Professional Marketing or Communications related qualification.
• Experience of working in the Higher Education sector.
• Experience of working with a CRM system.
• Oral (spoken) and Written Welsh Level C2.*
• More information on Welsh Language Levels can be found at: https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 - hour week for full-time roles
• Generous leave entitlements - 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave
• Staff discount for gym facilities, hospitality, and retail on campus.

Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Employment Visa

Under the UK Government's points-based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University (AU) for a Skilled Worker Route (SWR) application.

Contact

Human Resources, Aberystwyth University, Visulisation Centre, Penglais Campus, Ceredigion, SY23 3BF
Tel: [phone] Email: [e-mail] HR Website