Marketing Campaigns Officer

PRIFYSGOL ABERYSTWYTH; Aberystwyth; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5-hour week

Job summary

Aberystwyth University invites applications for a Marketing Campaigns Officer to develop and deliver marketing campaigns across digital and traditional media, reporting to the Marketing Campaigns Manager. You will support the student recruitment strategy and coordinate campaigns end-to-end.

The role offers hybrid working, occasional travel to events and campus duties, and requires strong English and Welsh communication skills with the ability to manage multiple campaigns simultaneously.

Qualifications

• Educated to degree level or equivalent.
• Demonstrable experience in marketing/communications across traditional and digital media.
• Understanding of CRM systems and their use in lead nurturing and conversion.
• Experience managing numerous marketing campaigns or projects simultaneously.
• Experience using market research to inform marketing or campaign planning.
• Experience tracking, analysing and reporting on marketing media performance.
• Understanding of brand identity, consistency and management.
• Willingness to travel nationally; weekend/evening work may be required.
• Strong written and spoken English and Welsh (Welsh C1).

Responsibilities

• Develop marketing plans for key recruitment campaigns across markets.
• Lead on delivery of campaigns and projects, including planning, assets, messaging.
• Track, monitor and analyse campaign progress with KPI reports.
• Contribute ideas for campaigns and materials that stand out to prospective students.
• Work across digital and traditional media, including social, website, CRM, publications.
• Manage relationships with external partners and internal colleagues.
• Undertake market research to stay ahead of student interests and trends.
• Ensure brand consistency across marketing collateral.
• Occasionally represent the University at events including open days and exhibitions.

Skills

Degree level or equivalent

Marketing/communications experience

CRM systems knowledge

Campaigns management experience

Market research experience

Analytics & reporting

Brand management understanding

Travel flexibility

English & Welsh proficiency (Welsh C1)

Education

Degree in relevant field

Tools

CRM system(s)

Job description

Marketing Campaigns Officer (6318)

Marketing Campaigns Officer

Job Description

The Role What you'll do Who you are – Qualifications, Experience, Knowledge and Skills required Benefits Employment Visa

The Role

The Marketing Campaigns Team is led by the Head of Marketing and Student Recruitment. The Marketing Campaigns Officer will report directly to the Marketing Campaigns Manager and is responsible for the development and delivery of marketing campaigns that are core to the University's marketing and student recruitment strategy. The successful candidate will work across digital and traditional media.

The University will consider applications from those who wish to work in a hybrid manner, with some time working from home and some time based in the office. There will also be a requirement for successful candidates to attend Aberystwyth University Events on campus (Open Days, Applicant Events, Campus Tours, Clearing Call Centre) at various points in the year.

If, after reading the job description, you have an enquiry about the post, please contact Lucy Stevenson, Head of Marketing and Student Recruitment ([e-mail]).

Appointments are normally made within 4 - 8 weeks of the closing date.

What you'll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

• Work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns across all markets.
• Lead on delivery of campaigns and projects, including being involved in the planning, creating assets, crafting messaging.
• Track, monitor and analyse campaign progress and effectiveness – producing reports (including budget and KPI tracking information) with recommendations.
• Contribute innovative and creative ideas for campaigns, messaging and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with a range of stakeholders, including external partners such as creative and media booking agencies, UCAS, IDP and other educational partners, and internal colleagues across departments.
• Undertake market research to remain abreast of prospective student interests, market trends, competitor performance etc. Utilising this research in campaign planning and marketing ideas.
• Ensure the University's brand is consistent across all marketing collateral.
• On occasion, represent the University at external and internal events including open days, UCAS exhibitions, Eisteddfod Genedlaethol etc. This could require national and international travel, and overnight stays.
• Be an enthusiastic and committed member of the team, willing to support colleagues across the department during peak times, including occasionally undertaking evening and weekend work.
• Undertake other duties as assigned by your line manager, commensurate with the role's grade.
• Promote equality of opportunity, and support and uphold the University's commitment to diversity and inclusion in all aspects of your work.
• Support the university strategy and underlining plans, engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop yourself and support the development of others.
• Fulfil health and safety responsibilities appropriate to the role, while actively promoting the personal health, safety, and wellbeing of staff and students as a member of the Aberystwyth community. Additionally, support the University's commitment to environmental sustainability through responsible practices and engagement.

The above does not represent an exhaustive list of duties associated with this role.

Who you are – Qualifications, Experience, Knowledge and Skills required

Essential

1. Educated to degree level or equivalent experience.
2. Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media.
3. An understanding of CRM systems and their use in lead nurturing and conversion.
4. Experience of successfully managing numerous marketing campaigns or projects simultaneously.
5. Experience of undertaking and utilising market research to inform marketing or campaign planning.
6. Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements.
7. An understanding of the importance of brand identity, consistency and management.
8. Willingness and ability to work flexibly: you may be required to travel nationally, working away from home. Weekend and evening work will be required.
9. Highly developed written and oral communication skills in both English and Welsh. Welsh ability should be at level C1.

Desirable

1. Professional Marketing or Communications related qualification.
2. Experience of working in the Higher Education sector.
3. Experience of working with a CRM system.
4. Oral (spoken) and Written Welsh Level C2.*

*More information on Welsh Language Levels can be found at:

https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 - hour week for full-time roles
• Generous leave entitlements - 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave
• Staff discount for gym facilities, hospitality, and retail on campus.

Please keep reading

Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Employment Visa

Under the UK Government's points-based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University (AU) for a Skilled Worker Route (SWR) application.