Conversion Marketing Specialist - Remote/Hybrid

Prifysgol Aberystwyth University; Aberystwyth; Hybrid; GBP 33,000 - 39,000; Full time

Benefits offered by this job

Hybrid Working

Flexible working policy

Staff development

Job summary

Aberystwyth University is seeking a Marketing Conversion Officer to develop and deliver marketing conversion and scholarship campaigns supporting applicants from application to enrolment. The role spans digital and traditional channels, with responsibility for UK and international recruitment of undergraduates and postgraduates.

The post offers remote or hybrid working options, with occasional on‑campus events.

Qualifications

• Educated to degree level or equivalent.
• Experience in marketing and/or communications with the full marketing mix.
• Experience using CRM and email marketing platforms to support marketing activity and customer engagement.
• Experience managing multiple marketing campaigns and meeting objectives.
• Knowledge of the higher education sector is advantageous.

Responsibilities

• Develop and lead marketing plans for key conversion campaigns for UK and international audiences.
• Deliver conversion campaigns within a set budget and report progress against KPIs.
• Track and analyse campaign progress, producing reports and recommendations.
• Develop innovative campaigns across digital and traditional channels to maximise recruitment.
• Represent the University at events and build strong cross‑departmental relationships.

Skills

Marketing experience

CRM & Email

Campaign management

Budget management

Project management

Welsh language (C1)

Education

Degree level education

Tools

CRM platforms

Office IT familiarity

Job description

Aberystwyth University is seeking a Marketing Conversion Officer to develop and deliver marketing conversion and scholarship campaigns supporting applicants from application to enrolment. The role spans digital and traditional channels, with responsibility for UK and international recruitment of undergraduates and postgraduates.

The post offers remote or hybrid working options, with occasional on‑campus events.