Marketing Lead: Multi-Channel Campaigns & Growth

The Open University UK; Cardiff; On-site; GBP 36,000 - 48,000; Full time

Job summary

The Open University in Wales is seeking a talented marketing professional to join the Marketing, Communications and Digital team and deliver engaging campaigns that drive student recruitment and brand awareness across Wales.

You will contribute to campaign planning, support monitoring and evaluation, ensure brand compliance, and use data to inform decisions. This 12‑month fixed-term role is hybrid, with two days in Cardiff and three days remote each week.

Qualifications

• Degree in marketing, advertising or business discipline or equivalent experience.
• Experience delivering multi-channel marketing campaigns, offline and digital.
• Understanding acquisition and brand marketing across channels including digital, social, PPC, SEO, press, events.

Responsibilities

• Assist with development and delivery of marketing plans and student recruitment campaigns.
• Coordinate multi-channel activity across digital and offline channels within budgets and briefs.
• Monitor campaign performance, track and evaluate outcomes, report insights and optimise future activity.
• Use data and market insight to identify growth opportunities and inform decisions.

Skills

Campaign management

Multi-channel marketing

Stakeholder collaboration

Budget awareness

Welsh language ability

Data interpretation

Project management

Communication skills

Education

Degree in marketing or related discipline

Job description

The Open University in Wales is seeking a talented marketing professional to join the Marketing, Communications and Digital team and deliver engaging campaigns that drive student recruitment and brand awareness across Wales.

You will contribute to campaign planning, support monitoring and evaluation, ensure brand compliance, and use data to inform decisions. This 12‑month fixed-term role is hybrid, with two days in Cardiff and three days remote each week.