Marketing Conversion Officer

Prifysgol Aberystwyth University; Aberystwyth; Hybrid; GBP 33,000 - 39,000; Full time

Benefits offered by this job

Hybrid Working

Flexible working policy

Staff development

Job summary

Aberystwyth University is seeking a Marketing Conversion Officer to develop and deliver marketing conversion and scholarship campaigns supporting applicants from application to enrolment. The role spans digital and traditional channels, with responsibility for UK and international recruitment of undergraduates and postgraduates.

The post offers remote or hybrid working options, with occasional on‑campus events.

Qualifications

• Educated to degree level or equivalent.
• Experience in marketing and/or communications with the full marketing mix.
• Experience using CRM and email marketing platforms to support marketing activity and customer engagement.
• Experience managing multiple marketing campaigns and meeting objectives.
• Knowledge of the higher education sector is advantageous.

Responsibilities

• Develop and lead marketing plans for key conversion campaigns for UK and international audiences.
• Deliver conversion campaigns within a set budget and report progress against KPIs.
• Track and analyse campaign progress, producing reports and recommendations.
• Develop innovative campaigns across digital and traditional channels to maximise recruitment.
• Represent the University at events and build strong cross‑departmental relationships.

Skills

Marketing experience

CRM & Email

Campaign management

Budget management

Project management

Welsh language (C1)

Education

Degree level education

Tools

CRM platforms

Office IT familiarity

Job description

Marketing Conversion Officer (6264)

Salary Scale

£33,001.64 - £38,784.49 per annum (pro rata)

Contract Type

Fixed Term

Duration

12 months

Full-time / Part-time

Full-Time

Weekly Hours

36.5

Employment Visa

Non-sponsorable

Posted Date

14/09/2026

Closing Date

27/09/2026

Ref No

6264

Documents

• GMSR.26.6264 Disgrifiad Swydd (Word, 1386.2kb)
• GMSR.26.6264 Job Description (Word, 1367.31kb)

The Role

We are looking for an enthusiastic and organised individual to join our Marketing Conversion team. The Marketing Conversion Officer will play a key role in developing and delivering marketing conversion and scholarship campaigns that support prospective students throughout their journey from application to enrolment. Working within the Marketing Conversion team, which is responsible for nurturing applicants through personalised communications across multiple platforms, the post holder will lead and contribute to a range of projects across both digital and traditional marketing channels. The role supports undergraduate and postgraduate recruitment across UK and international markets, helping to deliver engaging, timely and effective communications that encourage student enrolment.

This post can be a remote working post – you can choose to work fully remote (you can also choose to work from the office or hybrid). Please note that there will be a requirement for the post holder to attend occasional Aberystwyth University events and staff meetings on campus (e.g. Applicant Events, Clearing).

For an informal discussion about the role, please contact Conversion Marketing Manager, Sulwen Jones, at [e-mail]

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

• To help develop and lead on marketing plans for key conversion campaigns, for undergraduate and postgraduate audiences in the UK and internationally
• To lead on delivery of conversion campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing Conversion, reporting campaign progress to the Marketing Conversion Manager at regular intervals
• To track, monitor and analyse campaign progress and effectiveness, producing reports and recommendations to the Marketing Conversion Manager and Head of Marketing Conversion at the end of each campaign
• To develop innovative, creative and competitive conversion campaigns that combine digital and traditional marketing channels, helping the University stand out in the higher education marketplace and maximise recruitment and market share
• To develop strong relationships with staff across academic and professional service departments throughout the University
• To develop and manage relationships with third-party companies (such as Gecko, The Student Room, Unibuddy)
• To develop and deliver online engagement activities for applicants that meet key performance indicators
• To write content for and oversee the production of marketing collateral
• To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to regional, national, and international applicants
• To lead on essential CRM activities using established procedures, including reporting, analysing routine data, updating email templates and creating customer journeys
• To promote the consistent application of the University’s style and brand guidelines across all marketing collateral
• To represent the University at events including, but not exclusively, Applicant Visiting Days, Open Days, UCAS conventions
• Undertake other duties as assigned by your line manager, commensurate with the role's grade.
• To undertake health and safety duties and responsibilities appropriate to the post
• To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post
• To be committed to your own development and that of your staff through the effective use of the University’s Effective Contribution Scheme
• Any other reasonable duties requested
• Engage in university-level projects and initiatives as directed, and undertake any additional duties commensurate with the role, as assigned by the line manager.
• Demonstrate flexibility by supporting colleagues during periods of high demand, including attendance at key university events such as open days and graduation ceremonies which may include weekend work.
• Promote equality of opportunity, and to support and uphold the University's commitment to diversity and inclusion in all aspects of your work.
• To support the university strategy and underlining plans, engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop yourself and support the development of others.
• Fulfil health and safety responsibilities appropriate to the role, while actively promoting the personal health, safety, and wellbeing of staff and students as a member of the Aberystwyth community. Additionally, support the University’s commitment to environmental sustainability through responsible practices and engagement.

The above does not represent an exhaustive list of duties associated with this role.

Essential

• Educated to degree level or equivalent
• Experience of working in a marketing and/or communications role, with experience across the full marketing mix
• Excellent understanding of a range of marketing channels and how they can be used effectively to achieve campaign goals
• Experience using CRM and email marketing platforms to support marketing activity and customer engagement
• Experience successfully managing multiple marketing campaigns simultaneously and meeting campaign objectives
• Experience of using insights to inform campaign planning and decision-making
• Experience producing campaign analysis reports and making evidence-based recommendations for future activity / campaigns
• Knowledge and understanding of the higher education sector
• Excellent knowledge of standard IT packages and the ability to adapt to using a range of systems
• 10. Highly developed written and oral communication skills
• 11. Excellent project management skills
• 12. Budget management skills
• 13. Excellent collaboration and problem‑solving skills and the ability to work on a variety of projects across teams
• 14. A willingness and ability to work flexibly: some weekend and evening work will be required
• 15. Oral (spoken) and Written Welsh Level C1*

Desirable

• Professional Marketing or PR related qualification
• Experience of working in a higher education environment
• Oral (spoken) and Written Welsh Level C2*
• More information on Welsh Language Levels can be found at:
  https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave
• Staff discount for gym facilities, hospitality, and retail on campus.

Please keep reading

Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Employment Visa

Under the UK Government’s points-based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University (AU) for a Skilled Worker Route (SWR) application.

Contact For This Page

Human Resources, Aberystwyth University, Visulisation Centre, Penglais Campus, Ceredigion, SY23 3BF

Tel: [phone] Email: [e-mail] HR Website