UK Marketing Lead: ABM, Events & Local Partnerships

Auctionet; Bath; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Auctionet is seeking a Marketing Manager UK to lead end-to-end marketing in the UK, acting as the local face of our Stockholm-based team. You’ll work with UK sales and the Managing Director UK to translate the go-to-market plan into on-the-ground activity, from ABM campaigns to events.

The role is based in the Bath area with four days in Bath and one remote day, plus extensive travel within the UK and occasional visits to Stockholm.

Qualifications

• Proven B2B marketing experience, ideally account-based marketing in a long-cycle, relationship-driven sale.
• Experience running events from concept to execution, both small formats and larger public events.
• Hands-on experience with out-of-home and digital campaigns, including LinkedIn for B2B, outdoor, print and local media.
• Strong knowledge of the UK market, including regional differences and the local media landscape.
• An analytical mindset: you set relevant KPIs, follow them up and change course based on what the numbers show.
• Excellent written and spoken English, and strong stakeholder skills across cultures, functions and locations.
• A habit of using AI tools in your daily work, with good judgement about what to trust.

Responsibilities

• Building and running account-based marketing programmes for the UK auction houses, combining event marketing, out-of-home and LinkedIn campaigns aimed at owners and decision-makers.
• Planning and delivering UK events, from intimate dinners and valuation days to our annual UK summer event.
• Building local buyer demand(B2C) around each auction house through out-of-home, local print and geo-targeted Meta and Google campaigns, together with our performance team.
• Developing local partnerships with interior designers, artists, collectors and creators, and growing them into recurring activations.
• Adapting Auctionet’s brand, tone of voice and campaigns to the UK market together with our Brand and Content team.
• Executing the UK marketing budget and KPIs together with the CMO, and reporting on pipeline contribution, local bidder growth and event outcomes.
• Briefing and managing local suppliers across PR, print and outdoor, event production and photography.
• Feeding UK market insight, competitor moves and trends back into our plans and value proposition.

Skills

B2B marketing

Event planning

Digital marketing

Out-of-home advertising

UK market knowledge

Analytics & KPIs

English communication

AI tools usage

Tools

LinkedIn Advertising

Google Ads

Meta Ads

Job description

Auctionet is seeking a Marketing Manager UK to lead end-to-end marketing in the UK, acting as the local face of our Stockholm-based team. You’ll work with UK sales and the Managing Director UK to translate the go-to-market plan into on-the-ground activity, from ABM campaigns to events.

The role is based in the Bath area with four days in Bath and one remote day, plus extensive travel within the UK and occasional visits to Stockholm.