UK Account-Based Marketing Lead

CoreGo Oy; United Kingdom; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

HubSpot experience

Job summary

CoreGo is seeking a commercially minded and hands-on Customer Marketing Manager to drive local ABM execution across the UK markets. You’ll partner with Local Sales, Group Marketing and RevOps to identify venues, events and target accounts, translating strategy into practical local actions that support pipeline growth and customer relationships.

This role blends marketing, sales insight and account data, requiring you to localise global campaigns, plan events and provide market learning to the

Qualifications

• You have proven experience in marketing, preferably in account-based marketing, B2B marketing, field marketing or another commercially oriented marketing role.
• You understand how marketing supports sales and revenue growth, and you enjoy working close to commercial targets.
• You are structured and detail-oriented, but also hands-on and practical. You are comfortable turning strategy into concrete local actions, whether that means preparing account insight, adapting campaign materials, supporting sales meetings or coordinating local events.
• You are curious about customers and the live events industry. You enjoy understanding how venues, festivals, event organisers and hospitality businesses work and how better insight, technology and commercial execution can help them grow.
• You bring positive energy, a commercial mindset and an outcome-driven way of working.
• You are fluent in English.

Responsibilities

• Drive local account-based marketing execution in your market, ensuring CoreGo is visible, relevant and well-positioned towards selected target accounts.
• Build and maintain local target account lists in close collaboration with Local Sales and help ensure the sales team has relevant account, customer and market insight.
• Localise and adapt global campaign concepts, content and marketing assets to fit your market, language and customer context.
• Plan and execute local marketing activities, including trade fairs, hospitality events and other customer-facing initiatives that help build pipeline and strengthen relationships with target venues and event organisers.
• Support and participate actively in customer-facing meetings as a marketing and insight expert alongside Local Sales, bringing market understanding, campaign context and customer knowledge into the conversation.
• Collect local market learnings, campaign results and customer insights, and feed them back to Group Marketing for continuous improvement across countries.
• Support the development of case stories, reference customers and local proof points from Nordic events and venues, showing how CoreGo creates value in real customer environments.
• Collaborate closely with Group Marketing, RevOps and other country marketing colleagues as part of the virtual commercial team, ensuring local activities align with CoreGo’s broader priorities.

Skills

Account-based marketing

B2B marketing

Field marketing

HubSpot

Job description

CoreGo is seeking a commercially minded and hands-on Customer Marketing Manager to drive local ABM execution across the UK markets. You’ll partner with Local Sales, Group Marketing and RevOps to identify venues, events and target accounts, translating strategy into practical local actions that support pipeline growth and customer relationships.

This role blends marketing, sales insight and account data, requiring you to localise global campaigns, plan events and provide market learning to the