EMEA Field Marketing & ABM Lead

Serval - Account Executive, Mid Market -EMEA; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Equity

Job summary

Serval is seeking its first Field Marketing & ABM hire in EMEA to partner with Sales and build a field motion across UK&I, DACH, Benelux, and the Nordics. You will craft programs, design 1:1 to 1:many experiences, and lead ABM initiatives to open doors and advance deals.

This build role requires creativity, regional program leadership, and strong collaboration with a US marketing team. Based in London with 25% travel across EMEA, up to 50% seasonally.

Qualifications

• 5-7+ years experience in field, experiential, growth, or ABM marketing.
• Experience running programs across multiple European markets, not just the UK.
• Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar].
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.

Responsibilities

• Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics.
• Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, and content.
• Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, then actively participate in deal strategy.
• Adapt what works globally and kill what doesn't travel. Bring the best of our US programs to Europe, and feed EMEA-born ideas back the other way.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership on both sides of the Atlantic to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Skills

Field marketing

ABM marketing

Experiential marketing

Growth marketing

Salesforce

HubSpot

6sense

Demandbase

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval is seeking its first Field Marketing & ABM hire in EMEA to partner with Sales and build a field motion across UK&I, DACH, Benelux, and the Nordics. You will craft programs, design 1:1 to 1:many experiences, and lead ABM initiatives to open doors and advance deals.

This build role requires creativity, regional program leadership, and strong collaboration with a US marketing team. Based in London with 25% travel across EMEA, up to 50% seasonally.