UKI Field Marketing Lead — ABM & Events

Silverfin; Wookey Hole; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Wellbeing days off each month

Hybrid setup with two office days per

Personal training allowance

Career development opportunities

Team retreats and off-sites

Job summary

Silverfin in London seeks a Marketing Manager to own UKI marketing initiatives, collaborate with global demand generation, and support sales with enablement tools.

You will coordinate events, ABM programs, and multi-channel campaigns while managing budgets and partnerships. Travel to Ghent for training may be required. This role offers a hybrid setup with a London base and opportunities across Europe.

Qualifications

• Excellent written and spoken English.
• Strong planning and prioritising skills; organised (KANBAN).
• Experience in B2B SaaS marketing is highly desirable.
• Ability to manage events from concept to completion.
• Experience with ABM programs and demand generation.

Responsibilities

• Define and refine the UKI marketing plan with BU stakeholders.
• Collaborate with global demand generation to run multi-channel campaigns.
• Support UKI sales with enablement tools (presentations, brochures, case studies).
• Plan, organise and execute hosted and third-party events.
• Measure campaign and event performance to drive future strategy.
• Coordinate with product, sales, and customer success for cohesive messaging.
• Manage internal and external creative agencies and the UKI marketing budget.
• Focus on ABM using the established framework; report KPIs to leadership.
• Occasional travel to Ghent for training.

Skills

English proficiency

Strategic marketing planning

ABM experience

Project coordination

Cross-functional collaboration

Education

Bachelor/Master in Marketing

Tools

Salesforce

Hubspot

Monday

Slack

Google Drive/Docs/Sheets

Canva

Eventbrite

Wordpress

Job description

Silverfin in London seeks a Marketing Manager to own UKI marketing initiatives, collaborate with global demand generation, and support sales with enablement tools.

You will coordinate events, ABM programs, and multi-channel campaigns while managing budgets and partnerships. Travel to Ghent for training may be required. This role offers a hybrid setup with a London base and opportunities across Europe.