Travel Digital Experience & Optimisation Lead (Hybrid)

C&M Travel Recruitment; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Pension

25 days holiday

Job summary

C&M Travel Recruitment is seeking a Digital Experience and Optimisation Manager for a London-based travel business. You will lead digital experience across B2B and B2C brands, shaping UX/UI, CRO, and personalisation strategies while collaborating with design and development teams.

This hybrid role offers a competitive salary and benefits. You will drive customer journeys, monitor performance, and mentor a team to elevate engagement and lead generation.

Qualifications

• Experience in digital marketing, UX/UI, CRO or website optimisation within travel.
• Knowledge of customer engagement platforms and marketing automation.
• Commercial and analytical approach with a strong understanding of digital performance and lead generation.
• Excellent communication skills with previous team leadership or mentoring experience.

Responsibilities

• Lead digital experience, UX/UI and optimisation across B2B and B2C brands.
• Develop customer journeys to support engagement, lead generation, audience growth and personalisation.
• Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
• Monitor digital performance and customer behaviour, providing insights to senior management.
• Collaborate with Partner Marketing on email, SMS and social activity.
• Manage and develop a team of digital professionals with design and development teams.

Skills

Digital marketing

UX/UI

CRO

Website optimisation

Marketing automation

Customer journeys

Team leadership

Job description

C&M Travel Recruitment is seeking a Digital Experience and Optimisation Manager for a London-based travel business. You will lead digital experience across B2B and B2C brands, shaping UX/UI, CRO, and personalisation strategies while collaborating with design and development teams.

This hybrid role offers a competitive salary and benefits. You will drive customer journeys, monitor performance, and mentor a team to elevate engagement and lead generation.