Conversion & UX Optimisation Lead — Hybrid London

Vertical Advantage; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Job summary

Vertical Advantage is seeking a Digital Optimisation Manager to drive the ongoing improvement of the brand's ecommerce site. You will own the optimisation roadmap and backlog, lead A/B testing and experimentation, and prioritise changes that deliver measurable commercial value.

You will work with analytics, UX best practices and cross-functional teams to optimise conversions, AOV and site speed while staying aligned with brand guidelines.

Qualifications

• 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or similar role.
• Experience managing digital development backlogs with in-house teams or external agencies.
• Planned, run and analysed A/B testing programmes.
• Understanding of UX best practice, responsive design and customer-centred design.
• Ability to spot opportunities in analytics with heatmaps and session replay tools.
• Ability to create wireframes, user journeys and low-fidelity prototypes.
• Commercial mindset balancing customer needs with technical constraints.
• Clear communication with technical and non-technical audiences across teams.

Responsibilities

• Act as Product Owner for the website, balancing BAU, bugs, technical improvements and optimisation work.
• Own the A/B testing and personalisation agenda; identify opportunities and run tests.
• Use analytics, heatmaps and usability tools to prioritise improvements.
• Own delivery against CRO KPIs like Conversion Rate and AOV.
• Shape solutions via research, wireframes, user journeys and prototypes.
• Optimise and enrich site content to boost engagement and conversions.
• Collaborate with development, Ecommerce, Brand, Marketing, Trading, IT teams.
• Make strategic recommendations on new digital capabilities.

Skills

Digital optimisation

Ecommerce

Product management

UX

CRO

A/B testing

Web analytics

Wireframes

Stakeholder management

Team collaboration

Tools

Statsig

Optimizely

VWO

Monetate

Job description

Vertical Advantage is seeking a Digital Optimisation Manager to drive the ongoing improvement of the brand's ecommerce site. You will own the optimisation roadmap and backlog, lead A/B testing and experimentation, and prioritise changes that deliver measurable commercial value.

You will work with analytics, UX best practices and cross-functional teams to optimise conversions, AOV and site speed while staying aligned with brand guidelines.