Marketing Manager

C&M Travel Recruitment; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Pension

25 days holiday + bank holidays

Job summary

C&M Travel Recruitment in London is seeking a Digital Experience and Optimisation Manager to lead digital experience, UX/UI and optimisation across B2B and B2C brands, shaping the customer journeys.

The role combines CRO, analytics, and collaboration with marketing, with 3 days in the office and 2 from home, offering a competitive salary of 50-55K plus benefits.

You will develop a high-performing team, drive personalisation and digital strategy in a travel-focused environment.

Qualifications

• Experience in digital marketing, UX/UI, CRO or website optimisation, preferably in travel.
• Knowledge of customer engagement platforms and marketing automation.
• Analytical with strong understanding of digital performance and lead generation.
• Good communication and team leadership experience.

Responsibilities

• Lead digital experience, UX/UI and optimisation across a portfolio of B2B and B2C brands.
• Develop customer journeys; supporting engagement, lead generation, audience growth and personalisation.
• Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
• Monitor digital performance, customer behaviour and analytics, providing insight and recommendations to senior management.
• Work with Partner Marketing on email, SMS and social activity.
• Manage and develop a team of digital professionals while working closely with design and development teams.

Skills

Digital marketing

UX/UI

CRO

Website optimisation

Lead generation

Customer journeys

Marketing automation

Team leadership

Job description

Digital Experience and Optimisation Manager required for a travel-industry-focussed company, based in London. They are looking for an experienced digital specialist with expertise in UX, CRO, customer journeys and marketing technology. Competitive salary of 50-55K plus benefits, with hybrid working of 3 days in the office and 2 from home.

Digital Experience and Optimisation Manager - Responsibilities:

• Lead digital experience, UX/UI and optimisation across a portfolio of B2B and B2C brands.
• Develop customer journeys; supporting engagement, lead generation, audience growth and personalisation.
• Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
• Monitor digital performance, customer behaviour and analytics, providing insight and recommendations to senior management.
• Work with Partner Marketing on email, SMS and social activity.
• Manage and develop a team of digital professionals while working closely with design and development teams.

Digital Experience and Optimisation Manager - skills required

• Strong experience in digital marketing, UX/UI, CRO or website optimisation, crucially within the travel industry.
• Knowledge of customer engagement platforms and marketing automation
• Commercial and analytical approach with a strong understanding of digital performance, lead generation and customer data.
• Excellent communication skills and previous team leadership or mentoring experience.

Digital Experience and Optimisation Manager - Additional information

• London location with 3 days office / 2 days home working.
• Competitive salary plus pension and 25 days holiday + bank holidays.
• Opportunity to shape digital strategy
• Supportive culture with regular social events