CRO & UX Optimization Lead (Hybrid, London)

Vertical Advantage Ltd; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Vertical Advantage Ltd. seeks a Digital Optimisation Manager to lead the ongoing improvement of its premium fashion ecommerce site. You will own the optimisation roadmap and backlog, drive A/B testing and experimentation, and prioritise changes with measurable commercial impact.

You will report to Head of eCommerce, applying UX best practice to align improvements with the brand and growth goals, while collaborating with development partners.

Qualifications

• 3+ years in digital optimisation, ecommerce, product management, UX, CRO or similar.
• Experience managing digital development backlogs with in-house teams or agencies.
• Designed, run and analysed A/B tests and experiments.
• Strong UX understanding, responsive and user-centred design.
• Able to spot opportunities in analytics and behavioural data; comfortable with heatmaps and session replay.
• Proficient in wireframes, user journeys and low-fidelity prototypes.
• Commercial mindset balancing customer needs with technical and business priorities.
• Clear communicator with technical and non-technical stakeholders across teams.
• Proactive and capable of challenging the status quo; experienced with experimentation/personalisation platforms.

Responsibilities

• Act as Product Owner for the website, balancing BAU, bugs, and optimisation work.
• Own the AB testing and personalisation agenda; run tests and report outcomes.
• Use analytics, heatmaps and session replay to identify pain points and prioritise fixes.
• Deliver against Conversion Rate, AOV, Site Speed and other KPIs.
• Shape solutions via research, wireframes, user journeys and prototypes.
• Enhance site content to boost engagement and performance.
• Collaborate with development, Ecommerce, Brand, Marketing, Trading, Customer Service and IT to meet timelines and budget.
• Provide strategic recommendations on functionality and customer journeys.
• Champion UX and CRO best practices aligned with brand guidelines.

Skills

Digital optimisation

Ecommerce

Product management

UX

CRO

AB testing

Personalisation

Stakeholders

Wireframes

User journeys

Analytics

Tools

Statsig

Optimizely

VWO

Monetate

Job description

Vertical Advantage Ltd. seeks a Digital Optimisation Manager to lead the ongoing improvement of its premium fashion ecommerce site. You will own the optimisation roadmap and backlog, drive A/B testing and experimentation, and prioritise changes with measurable commercial impact.

You will report to Head of eCommerce, applying UX best practice to align improvements with the brand and growth goals, while collaborating with development partners.