Digital Experience and Optimisation Manager
C&M Travel Recruitment
Stand out for this role — generate a tailored resume and cover letter in about a minute.
Benefits offered by this job
Job summary
C&M Travel Recruitment is seeking a Digital Experience and Optimisation Manager for a London-based travel business. You will lead digital experience across B2B and B2C brands, shaping UX/UI, CRO, and personalisation strategies while collaborating with design and development teams.
This hybrid role offers a competitive salary and benefits. You will drive customer journeys, monitor performance, and mentor a team to elevate engagement and lead generation.
Qualifications
- Experience in digital marketing, UX/UI, CRO or website optimisation within travel.
- Knowledge of customer engagement platforms and marketing automation.
- Commercial and analytical approach with a strong understanding of digital performance and lead generation.
- Excellent communication skills with previous team leadership or mentoring experience.
Responsibilities
- Lead digital experience, UX/UI and optimisation across B2B and B2C brands.
- Develop customer journeys to support engagement, lead generation, audience growth and personalisation.
- Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
- Monitor digital performance and customer behaviour, providing insights to senior management.
- Collaborate with Partner Marketing on email, SMS and social activity.
- Manage and develop a team of digital professionals with design and development teams.
Skills
Job description
required for a travel-industry-focussed company, based in London. They are looking for an experienced digital specialist with expertise in UX, CRO, customer journeys and marketing technology. Competitive salary of 50-55K plus benefits, with hybrid working of 3 days in the office and 2 from home.
- Lead digital experience, UX/UI and optimisation across a portfolio of B2B and B2C brands.
- Develop customer journeys; supporting engagement, lead generation, audience growth and personalisation.
- Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
- Monitor digital performance, customer behaviour and analytics, providing insight and recommendations to senior management.
- Work with Partner Marketing on email, SMS and social activity.
- Manage and develop a team of digital professionals while working closely with design and development teams.
- Strong experience in digital marketing, UX/UI, CRO or website optimisation, crucially within the travel industry.
- Knowledge of customer engagement platforms and marketing automation
- Commercial and analytical approach with a strong understanding of digital performance, lead generation and customer data.
- Excellent communication skills and previous team leadership or mentoring experience.
- London location with 3 days office / 2 days home working.
- Competitive salary plus pension and 25 days holiday + bank holidays.
- Opportunity to shape digital strategy
- Supportive culture with regular social events
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
