Digital Experience & Optimisation Manager

MBM Executive Travel Recruitment; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

25 days annual holiday + bank holidays

Flexible working

Job summary

MBM Executive Travel Recruitment is seeking an experienced Digital Experience & Optimisation Manager to lead UX, CRO and digital performance across its websites and platforms.

This is a strategic role with responsibility for improving customer journeys, conversion, engagement, lead generation and data growth. Benefits include pension and flexible working (3 days in the office / 2 days at home).

Qualifications

• Strong experience in digital experience, UX/UI and CRO.
• Excellent understanding of customer journeys, personalisation and marketing automation.
• Analytical, commercially minded and results-driven.
• Passionate about digital innovation and continuous improvement.

Responsibilities

• Develop and deliver the digital experience and optimisation strategy.
• Lead UX/UI, CRO, testing and website optimisation.
• Develop data-driven customer journeys and personalised experiences.
• Manage and optimise marketing automation.
• Use GA4, analytics and customer data to identify opportunities and improve performance.
• Work with marketing, technology, design and development teams.
• Report on digital performance and make commercially focused recommendations.

Skills

UX/UI

CRO

GA4

Marketing automation

Tools

InsiderOne

Architect

Job description

A leading travel company is seeking an experienced Digital Experience & Optimisation Manager to lead UX, CRO and digital performance across its websites and platforms.

This is a strategic role with responsibility for improving customer journeys, conversion, engagement, lead generation and data growth.

Key Responsibilities

• Develop and deliver the digital experience and optimisation strategy.
• Lead UX/UI, CRO, testing and website optimisation.
• Develop data-driven customer journeys and personalised experiences.
• Manage and optimise marketing automation, ideally InsiderOne / Architect.
• Use GA4, analytics and customer data to identify opportunities and improve performance.
• Work with marketing, technology, design and development teams.
• Report on digital performance and make commercially focused recommendations.

About You

• Strong experience in digital experience, UX/UI and CRO.
• Excellent understanding of customer journeys, personalisation and marketing automation.
• Analytical, commercially minded and results-driven.
• Passionate about digital innovation and continuous improvement.

Benefits: Competitive salary, 25 days' holiday + bank holidays, pension and flexible working (3 days office / 2 days home).