TikTok Shop - UK Acquisition | Seller Growth Strategy

TN United Kingdom; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic team at TikTok Shop in London seeks a Business Analyst to drive seller growth through data analysis and strategic collaboration. Ideal candidates will have a strong analytical background, excellent communication skills, and a proactive mindset. Join us to influence decisions and enhance operational efficiency in a fast-paced e-commerce environment.

Qualifications

• 2-3 years of experience in business analysis, CRM, and data analysis in e-commerce preferred.
• Proficient in SQL, R, or Python; familiarity with BI tools is a plus.

Responsibilities

• Identify issues, develop hypotheses, and provide solutions to drive seller growth.
• Collaborate with legal and product teams to optimize channel opt-in rates.
• Communicate effectively with key leaders and cross-functional stakeholders.

Skills

Analytical Skills

Communication

Problem-Solving

Critical Thinking

Education

Bachelor's Degree

Tools

SQL

R

Python

Tableau

PowerBI

Job description

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TikTok Shop - UK Acquisition | Seller Growth Strategy, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

-

EU work permit required:

Yes

Job Reference:

df855679c33e

Job Views:

3

Posted:

15.05.2025

Expiry Date:

29.06.2025

Job Description:

About the team

The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.

Responsibilities:

1. Identify issues, develop hypotheses, gather and interpret data, execute analysis, find opportunities, and provide solutions to drive TikTok Shop seller growth in the UK, including seller performance, category development, merchandise growth, etc.
2. Define key business metrics and targets, conduct regular monitoring with dashboards and reports to track progress, identify problems and opportunities, and support business review and decision-making.
3. Collaborate with legal and product teams to optimize channel opt-in rates (SMS, marketing email, direct calls) and ensure compliance.
4. Analyze data and metrics to identify improvement opportunities and measure the impact of different acquisition channels.
5. Communicate effectively with key leaders and cross-functional stakeholders, manage dependencies, influence decisions, and improve operational efficiency.

Minimum Qualifications:

• Bachelor's degree or above, 2-3 years of experience in business analysis, CRM, and data analysis in e-commerce is preferred.
• Strong analytical skills, proficient in SQL, R, or Python; familiarity with BI tools (Tableau, PowerBI) is a plus.
• Fast learner, self-starter, entrepreneurial, good judgment, and original thinking.
• Result-oriented with ownership mentality, able to work closely with business teams to deliver results.
• Excellent communication and collaboration skills to convey complex findings and influence decisions.

Preferred Qualifications:

• Strong problem-solving skills, critical thinking, and innovation.
• Proactive, takes initiative.
• Ability to thrive in ambiguity, adapt to change, and persevere through challenges.