TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics

TN United Kingdom; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Seller Marketing & Logistics Enablement Manager in London. This role focuses on enhancing seller adoption of logistics services across the UK and Europe. The ideal candidate will have expertise in channel marketing and operational agility, driving scalable marketing programmes and collaborating with internal teams to ensure effective communication with sellers.

Qualifications

• Experience in channel marketing or B2B partner programmes in eCommerce logistics.
• Strong bias for action with a track record of driving projects.

Responsibilities

• Develop and implement marketing initiatives promoting logistics services.
• Collaborate with teams to optimize seller activation and retention.
• Produce educational materials for sellers.

Skills

Channel Marketing

Seller Enablement

Communication

Cross-Functional Collaboration

Marketing Automation

Job description

Social network you want to login/join with:

TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

3427f18a3e03

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

TikTok Shop is seeking a strategic, execution-focused Seller Marketing & Logistics Enablement Manager to join our London team. This individual contributor role will focus on delivering scalable programmes that drive seller adoption of TikTok Shop’s logistics services across the UK and Europe.

We’re looking for someone who combines channel marketing expertise with operational agility – comfortable developing strategies and personally driving them through to execution. You’ll work cross-functionally with internal teams and communicate directly with sellers to ensure they understand, adopt, and succeed with our logistics offerings through various mass communication channels (emails, Seller Centre outreach channels, social media). Your PR knowledge will also be valuable in ensuring our communications are clear, engaging, and aligned with the brand, while minimising any potential risks associated with mass outreach.

Key Responsibilities

1. Execute Scalable Seller Engagement & Marketing Programmes: Develop and implement marketing initiatives that promote logistics services to sellers across various segments and regions. Tailor outreaches to maximise reach and impact.
2. Drive Mass Seller Acquisition & Lifecycle Marketing: Collaborate with business development and operations teams to optimise seller activation, onboarding, and retention. Own day-to-day execution across email marketing, educational content, and lifecycle touchpoints.
3. Create Seller Enablement & Education Materials: Produce onboarding guides, videos, webinars, and FAQ content that allow sellers to self-serve and succeed with logistics solutions.
4. Coordinate Internal & External Communications: Act as a key communicator between logistics operations, merchant teams, and the seller community. Deliver clear, consistent messaging on updates, programmes, pricing, and support.
5. Contribute to PR & Seller-Facing Content: Support seller trust and brand reputation through well-crafted content. Collaborate with comms and PR teams to contribute to public announcements, webinars, blog posts, and updates with a PR-informed approach.
6. Surface Feedback & Drive Improvements: Gather and analyse seller feedback through scalable methods (surveys, support trends) and communicate insights into solution and operations teams.
7. Track Performance & Continuously Optimise: Monitor adoption, engagement, and outreach effectiveness. Use data to refine tactics and maximise programme impact.

Minimum Qualifications

• Experience in channel marketing, seller enablement, or B2B partner programmes, ideally in eCommerce logistics or a marketplace environment.
• Strong bias for action, with a track record of personally driving projects from start to finish.
• Excellent written and verbal communication skills in English.
• Experience managing both internal alignment and external seller communications.
• Skilled in cross-functional collaboration, especially with marketing, pricing, finance, product, and ops teams.
• Skilled in designing marketing automation and analytics reports.

Preferred Qualifications

• Proficiency in German is a plus.
• Experience in logistics, fulfilment, or eCommerce operations.
• Familiarity with developing scalable educational content and marketing communications.
• Solid understanding of PR principles and experience in creating or contributing to external-facing communications, including seller escalations, announcements, blog posts, and updates.