TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics

TikTok; London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading company in the technology sector is seeking a Marketing & Seller Acquisition Manager to enhance seller engagement for logistics services. This role involves strategic planning, execution of marketing initiatives, and cross-functional collaboration to drive seller adoption across the UK and Europe. The ideal candidate will have expertise in channel marketing and excellent communication skills.

Qualifications

• Experience in channel marketing or B2B partner programmes.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and implement marketing initiatives for logistics services.
• Produce onboarding guides and educational materials.
• Monitor adoption and engagement metrics.

Skills

Channel Marketing

Communication

Cross-functional Collaboration

Education

Experience in eCommerce Logistics

Tools

Marketing Automation

Job description

TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics

TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics

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Responsibilities
TikTok Shop is seeking a strategic, execution-focused Seller Marketing & Logistics Enablement Manager to join our London team. This individual contributor role will focus on delivering scalable programmes that drive seller adoption of TikTok Shop’s logistics services across the UK and Europe.

We’re looking for someone who combines channel marketing expertise with operational agility – comfortable developing strategies and personally driving them through to execution. You’ll work cross-functionally with internal teams and communicate directly with sellers to ensure they understand, adopt, and succeed with our logistics offerings through various mass communication channels (e.g., emails, Seller Centre outreach channels, social media, etc.). Your PR knowledge will also be valuable in ensuring our communications are clear, engaging, and aligned with the brand, while minimising any potential risks associated with mass outreach.

Key Responsibilities
- Execute Scalable Seller Engagement & Marketing Programmes: Develop and implement marketing initiatives that promote logistics services to sellers across various segments and regions. Tailor outreaches to maximise reach and impact.
- Drive Mass Seller Acquisition & Lifecycle Marketing: Collaborate with business development and operations teams to optimise seller activation, onboarding, and retention. Own day-to-day execution across email marketing, educational content, and lifecycle touchpoints.
- Create Seller Enablement & Education Materials: Produce onboarding guides, videos, webinars, and FAQ content that allow sellers to self-serve and succeed with logistics solutions.
- Coordinate Internal & External Communications: Act as a key communicator between logistics operations, merchant teams, and the seller community. Deliver clear, consistent messaging on updates, programmes, pricing, and support.
- Contribute to PR & Seller-Facing Content: Support seller trust and brand reputation through well-crafted content. Collaborate with comms and PR teams to contribute to public announcements, webinars, blog posts, and updates with a PR-informed approach.
- Surface Feedback & Drive Improvements: Gather and analyse seller feedback through scalable methods (e.g., surveys, support trends, etc.) and communicate insights into solution and operations teams.
- Track Performance & Continuously Optimise: Monitor adoption, engagement, and outreach effectiveness. Use data to refine tactics and maximise programme impact.

Qualifications
Minimum Qualifications
- Experience in channel marketing, seller enablement, or B2B partner programmes, ideally in eCommerce logistics or a marketplace environment.
- Strong bias for action, with a track record of personally driving projects from start to finish.
- Excellent written and verbal communication skills in English.
- Experience managing both internal alignment and external seller communications.
- Skilled in cross-functional collaboration, especially with marketing, pricing, finance, product, and ops teams.
- Skilled in designing marketing automation and analytics reports.

Preferred Qualifications
- Proficiency in German is a plus.
- Experience in logistics, fulfilment, or eCommerce operations.
- Familiarity with developing scalable educational content and marketing communications.
- Solid understanding of PR principles and experience in creating or contributing to external-facing communications, including seller escalations, announcements, blog posts, and updates.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Technology, Information and Internet

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