Performance Creative Producer, Europe

Whatnot; London; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic and innovative team at a leading livestream shopping platform, where you will be the first creative hire in Europe. This exciting role as a Performance Creative Producer involves crafting engaging video content for social media, collaborating with various teams, and shaping creative strategies across the continent. Embrace the opportunity to work in a fast-paced environment that values creativity and results, while helping to redefine the future of e-commerce. If you're passionate about storytelling and performance-driven content, this is the perfect chance to make a significant impact in a rapidly growing marketplace.

Benefits

Flexible time off

Health insurance (Medical, Dental, Vision)

Work-from-home support

Home office allowance

Monthly tech stipends

Wellness allowances

Childcare allowances

Retirement plans

Paid parental leave

Qualifications

• 5–8 years of experience in creative production and performance marketing.
• Proven ability to produce native-style ads for TikTok and Meta.

Responsibilities

• Create and adapt short-form video content for paid social media.
• Collaborate with influencers and external creators for results-driven content.

Skills

Creative Production

Performance Marketing

Social Media Content Creation

Video Editing

Data Analysis

Tools

Capcut

InShot

Adobe Premiere

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover their favorite items. We are redefining e-commerce by blending community, shopping, and entertainment into a vibrant platform. As a remote, globally distributed team with hubs in the US, UK, Ireland, Poland, and Germany, we are building the future of online marketplaces together.

Our marketplace features a wide range of products, from fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and live plants.

As one of the fastest-growing marketplaces, we are seeking bold, innovative problem solvers across all areas. Stay updated with our latest news on our blogs and join us in enabling everyone to turn their passion into a business and connect through commerce.

Role Overview: Performance Creative Producer (EU)

We are looking for a Performance Creative Producer to join our EU marketing team. This role involves scaling high-quality creative content across digital paid channels such as TikTok and Meta. You will be the first creative hire in Europe, responsible for sourcing, adapting, and producing native content for ads. Collaborating with Performance Marketers, category teams, country marketers, and creators, you will bring authentic content to life quickly. You will also work closely with our experienced US creative team for support and guidance, while leading local strategy and execution.

This hands-on, high-output role requires someone experienced in social media content creation, thriving in fast-paced, experimental environments. Over time, you will help shape the scaling of creative efforts across Europe and define performance storytelling at Whatnot.

Responsibilities

1. Create and adapt short-form video content for paid social media using livestream clips, community footage, and UGC.
2. Brief influencers, sellers, and external creators to produce native, results-driven content.
3. Collaborate with freelance editors and occasionally shoot/edit content yourself to maintain a steady pipeline.
4. Partner with Performance Marketers to test, track, and optimize creative assets.
5. Engage Community and Category Managers to source content ideas from the community.
6. Establish scalable creative production workflows and partnerships.

Candidate Profile

Ideal candidates are creative producers who love crafting attention-grabbing content that delivers results. You enjoy the process of identifying hooks, editing compelling videos, analyzing data, and improving rapidly. You thrive in environments with quick feedback loops, high volume, and scrappy briefs. You take pride in transforming raw footage into native-feeling performance ads.

You are collaborative yet independent, capable of owning EU creative efforts while contributing to a global team.

Requirements

• 5–8 years of experience in creative production, performance marketing, or social-first video content.
• Proven ability to produce or adapt native-style ads for TikTok, Reels, Shorts, and Meta.
• Strong editing skills (cuts, captions, pacing) with tools like Capcut, InShot, or Premiere.
• Experience briefing creators for self-produced content with performance objectives.
• Excellent partnership skills with marketers, community managers, and external talent.
• Understanding of performance metrics (CTR, CPA, ROAS) and creative optimization strategies.
• Self-motivated, high-output work ethic, capable of working independently in a fast-paced environment.

Bonus Skills

• Experience in startups, DTC brands, or marketplaces.
• Managing large-scale paid social budgets ($1M+/month).
• Background as a content creator or social video editor.
• Experience building creative processes or teams.
• Interest in collectibles or fashion culture to resonate with target communities.

Benefits

• Flexible time off, company holidays, and seasonal breaks.
• Health insurance (Medical, Dental, Vision).
• Work-from-home support, home office allowance, and monthly tech stipends.
• Wellness, childcare, and family planning allowances.
• Retirement plans and pension contributions.
• Additional perks like product usage allowances and paid parental leave.

Whatnot is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.