TikTok Growth Lead for E‑Commerce Revenue

F&F Stores Ltd; Milton Keynes; On-site; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Casual dress

On-site parking

Employee assistance programme

Bright Exchange

Regular social events

Well-being treats

Amazon birthday voucher

Christmas vouchers

Staff purchases

Nest Pension

Private medical insurance

Job summary

F&F Stores Ltd. is seeking a TikTok Sales and Growth Lead to own the TikTok channel as a major revenue stream. You will guide product launches, inventory planning, promotions and growth strategies while directly managing influencer campaigns and paid ads to maximise sales.

You will lead cross-functional teams, optimise listings and pricing, and monitor KPIs to continuously improve performance in a fast-growing e-commerce environment. Milton Keynes-based, full-time, permanent role.

Qualifications

• 3+ years in e-commerce growth roles with proven experience in TikTok Shop, TikTok paid ads, or influencer-driven commerce.
• Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to TikTok.
• Demonstrated ability to own revenue targets and deliver measurable business results.
• Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
• Expertise in TikTok algorithms, social commerce, and content-driven sales funnels.
• Strong negotiation and relationship-building skills with influencers/affiliates.
• Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.

Responsibilities

• Take full responsibility for sales and revenue performance on TikTok, setting ambitious growth targets and delivering results.
• Define TikTok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
• Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
• Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
• Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
• Develop, execute, and optimise TikTok paid media campaigns with a strong focus on ROI.
• Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
• Stay ahead of TikTok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.

Skills

TikTok growth

Amazon FBA

Revenue ownership

Leadership

TikTok algorithms

Influencer relations

Data-driven mindset

Job description

F&F Stores Ltd. is seeking a TikTok Sales and Growth Lead to own the TikTok channel as a major revenue stream. You will guide product launches, inventory planning, promotions and growth strategies while directly managing influencer campaigns and paid ads to maximise sales.

You will lead cross-functional teams, optimise listings and pricing, and monitor KPIs to continuously improve performance in a fast-growing e-commerce environment. Milton Keynes-based, full-time, permanent role.