TikTok Sales and Growth Lead

F&F Stores Ltd; Milton Keynes; Presencial; GBP 24.000 - 40.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Casual dress

On-site parking

Employee assistance programme

Bright Exchange

Regular social events

Well-being treats

Amazon birthday voucher

Christmas vouchers

Staff purchases

Nest Pension

Private medical insurance

Descripción de la vacante

F&F Stores Ltd. is seeking a TikTok Sales and Growth Lead to own the TikTok channel as a major revenue stream. You will guide product launches, inventory planning, promotions and growth strategies while directly managing influencer campaigns and paid ads to maximise sales.

You will lead cross-functional teams, optimise listings and pricing, and monitor KPIs to continuously improve performance in a fast-growing e-commerce environment. Milton Keynes-based, full-time, permanent role.

Formación

• 3+ years in e-commerce growth roles with proven experience in TikTok Shop, TikTok paid ads, or influencer-driven commerce.
• Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to TikTok.
• Demonstrated ability to own revenue targets and deliver measurable business results.
• Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
• Expertise in TikTok algorithms, social commerce, and content-driven sales funnels.
• Strong negotiation and relationship-building skills with influencers/affiliates.
• Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.

Responsabilidades

• Take full responsibility for sales and revenue performance on TikTok, setting ambitious growth targets and delivering results.
• Define TikTok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
• Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
• Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
• Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
• Develop, execute, and optimise TikTok paid media campaigns with a strong focus on ROI.
• Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
• Stay ahead of TikTok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.

Conocimientos

TikTok growth

Amazon FBA

Revenue ownership

Leadership

TikTok algorithms

Influencer relations

Data-driven mindset

Descripción del empleo

About Us

F&F Stores Ltd./Gettrend is a rapidly expanding E-commerce business. We offer a large selection of items for the whole family, ranging from toys, fashion, home accessories and beauty via popular E-commerce marketplaces and our own e-commerce website.

About Us

F&F Stores Ltd./Gettrend is a rapidly expanding E-commerce business. We offer a large selection of items for the whole family, ranging from toys, fashion, home accessories and beauty via popular E-commerce marketplaces and our own e-commerce website.

Location: Office-based, in Milton Keynes

Contract: Full-time, Permanent

Number of vacancies: 1

Salary: Up to £40,000

Report to: Director

As the TikTok Sales and Growth Lead, you will act as the business owner for our TikTok channel. You’ll be responsible for setting strategy, leading execution, and ensuring TikTok becomes a major revenue stream for the company. You will guide the operations team on product launches, inventory planning, promotions, and new growth strategies, while directly managing influencers, campaigns, and paid ads to maximise sales performance.

Key Duties

• Take full responsibility for sales and revenue performance on TikTok, setting ambitious growth targets and delivering results.
• Define TikTok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
• Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
• Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
• Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
• Develop, execute, and optimise TikTok paid media campaigns with a strong focus on ROI.
• Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
• Stay ahead of TikTok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.

Qualifications

• 3+ years in e-commerce growth roles with proven experience in TikTok Shop, TikTok paid ads, or influencer-driven commerce.
• Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to TikTok.
• Demonstrated ability to own revenue targets and deliver measurable business results.
• Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
• Expertise in TikTok algorithms, social commerce, and content-driven sales funnels.
• Strong negotiation and relationship-building skills with influencers/affiliates.
• Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.

Benefits

• Casual dress
• On-site parking
• Employee Assistance Programme
• Bright Exchange
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• An Amazon Birthday voucher
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership