TikTok Growth Lead — Creator‑First Strategy

LADbible Group; Manchester; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Office 4 days per week

Job summary

LADbible Group is seeking a TikTok Channel Lead to own the end-to-end TikTok strategy and editorial ownership. You will define the audience proposition, growth roadmap and KPIs, leading a cross-functional team and collaborating with Editorial, Production, Creative and Commercial units.

In this hybrid role, you’ll push for original formats, creator-led programming and commercially scalable ideas while ensuring brand safety and editorial standards.

Qualifications

• Experience leading large social channels with proven growth and engagement.
• Strong knowledge of social platform algorithms and analytics.
• Editorial judgement for short-form concepts and formats.
• People leadership in a fast-paced, cross-functional environment.
• Ability to turn data into clear, creative actions.
• Understanding of internet culture, copyright and brand safety.

Responsibilities

• Own LADbible's end-to-end TikTok strategy, audience proposition and KPIs.
• Lead editorial ownership of the channel, content mix and publishing cadence.
• Develop TikTok-first formats and repeatable franchises.
• Use audience insights and performance data to shape programming and creative decisions.
• Build a creator and talent strategy with a diverse roster.
• Lead and grow a high-performing TikTok team and partner with cross-functional teams.

Skills

Strategic leadership

TikTok growth

Channel analytics

Editorial judgement

People leadership

Stakeholder management

Copyright & brand safety

Job description

LADbible Group is seeking a TikTok Channel Lead to own the end-to-end TikTok strategy and editorial ownership. You will define the audience proposition, growth roadmap and KPIs, leading a cross-functional team and collaborating with Editorial, Production, Creative and Commercial units.

In this hybrid role, you’ll push for original formats, creator-led programming and commercially scalable ideas while ensuring brand safety and editorial standards.