TikTok Channel Lead

LADbible Group; Manchester; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Office 4 days per week

Job summary

LADbible Group is seeking a TikTok Channel Lead to own the end-to-end TikTok strategy and editorial ownership. You will define the audience proposition, growth roadmap and KPIs, leading a cross-functional team and collaborating with Editorial, Production, Creative and Commercial units.

In this hybrid role, you’ll push for original formats, creator-led programming and commercially scalable ideas while ensuring brand safety and editorial standards.

Qualifications

• Experience leading large social channels with proven growth and engagement.
• Strong knowledge of social platform algorithms and analytics.
• Editorial judgement for short-form concepts and formats.
• People leadership in a fast-paced, cross-functional environment.
• Ability to turn data into clear, creative actions.
• Understanding of internet culture, copyright and brand safety.

Responsibilities

• Own LADbible's end-to-end TikTok strategy, audience proposition and KPIs.
• Lead editorial ownership of the channel, content mix and publishing cadence.
• Develop TikTok-first formats and repeatable franchises.
• Use audience insights and performance data to shape programming and creative decisions.
• Build a creator and talent strategy with a diverse roster.
• Lead and grow a high-performing TikTok team and partner with cross-functional teams.

Skills

Strategic leadership

TikTok growth

Channel analytics

Editorial judgement

People leadership

Stakeholder management

Copyright & brand safety

Job description

Manchester (preferred) or London | Hybrid, Mon-Thurs in the office

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act.Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.

About the Role

We're looking for an ambitious, creative and highly strategic TikTok Channel Lead to take full ownership of LADbible's presence on the platform. Reporting to the Director of Social, you'll build and deliver a distinctive, audience-first TikTok strategy that drives sustained growth, deepens engagement and establishes LADbible as a leading entertainment brand on the platform.

As LADbible evolves from a curator of viral content into an original content powerhouse, TikTok will be central to that transformation. You'll lead the shift from reactive, trend-led publishing to a balanced model of original formats, creator-led programming, editorial storytelling and commercially scalable ideas, working closely with Social, Editorial, Original Video, Creative, Production, Talent and Commercial teams.

What the opportunity looks like

• Own LADbible's end-to-end TikTok strategy, defining the audience proposition, growth roadmap, objectives and KPIs, and act as the business's senior TikTok authority.
• Take full editorial ownership of the channel, including programming, content mix, publishing cadence and creative standards, with a content calendar that balances original, reactive, creator-led and cultural-moment content.
• Lead the development of TikTok-first concepts and formats, championing mobile-first storytelling and turning successful ideas into repeatable franchises.
• Use audience insight and performance data to shape programming and creative decisions, tracking KPIs across reach, retention, engagement and follower growth, and benchmarking against leading publishers and creators.
• Keep LADbible at the centre of internet and youth culture through proactive trendspotting and community insight.
• Build a creator and talent strategy, developing a diverse roster of recurring faces and creator-led formats for both editorial and branded opportunities.
• Lead, develop and grow a high-performing TikTok team, defining the structure and capabilities needed to deliver LADbible's long-term ambitions.
• Partner with Editorial, Production, Creative, Data and Commercial teams, and build strong relationships with TikTok and other external partners.
• Develop TikTok-first commercial solutions and contribute to pitches, ensuring branded content feels native and protects audience trust.
• Ensure all output meets editorial, legal, copyright and brand-safety standards, applying sound judgement to sensitive or fast-moving content.

Skills and experience we'd like you to have

• You're a strategic leader and creative operator with a clear point of view on what great TikTok content looks like, and you're equally comfortable challenging your own assumptions through data and experimentation.
• Significant experience leading and growing large-scale social channels, with a proven record of audience growth and engagement. This could be gained at a media, entertainment, publishing or youth-focused brand, a social agency, or working with content creators.
• Strong knowledge of social platform algorithms, audience behaviours, creative conventions and analytics.
• Strong editorial and creative judgement, with experience developing successful short-form concepts and repeatable formats.
• A confident people leader who combines strategic direction with hands‑on channel management in a fast‑paced environment.
• Strong analytical, communication and stakeholder‑management skills, with the ability to turn performance data into clear creative action.
• A strong understanding of internet culture, copyright, editorial standards and brand safety.

Desirable:

• Hands-on experience growing a TikTok channel and a deep understanding of TikTok's wider product ecosystem.
• Experience transforming a social channel or team, working with creators and on‑screen talent, and delivering branded content or live cultural moments.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.

LADbible Group is an equal opportunities employer.

We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.

As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.

As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.