Technical PPC Manager

Sideways 6; Manchester; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading digital marketing firm in Manchester is seeking a Technical PPC Manager to optimize paid media campaigns through advanced technical implementation. Ideal candidates will have a strong background in PPC management, data analysis, and collaboration with marketing teams. This role offers competitive benefits and a dynamic work environment.

Benefits

25 days annual leave

Cycle to work scheme

Learning & Development access

Life Insurance

Auto Enrolment Pensions

Cashback health benefits

Free Gym membership

Free Thursday lunch

Qualifications

• Proven experience managing significant PPC budgets.
• Hands-on experience with Google Ads scripts, API integrations.
• Strong background in analytics and tracking implementation.

Responsibilities

• Develop and optimize PPC campaigns across various platforms.
• Manage advanced tracking setups using Google Tag Manager.
• Analyze marketing datasets using BI tools or SQL.

Skills

PPC campaign management

Google Ads scripts

Analytics and tracking implementation

Data manipulation (BigQuery, SQL, Python)

Conversion tracking and attribution models

Automation tools

Statistical skills

Technical communication

Tools

Google Tag Manager

GA4

Looker Studio

Power BI

Job description

Technical PPC Manager

Department: Marketing

Employment Type: Full Time

Location: Manchester, UK

Description

Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.

Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.

Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.

We are looking for a Technical PPC Manager who will drive high-performing paid media campaigns through advanced technical implementation, automation, and data-driven optimization.

In this role you will ensure accurate tracking, seamless integrations, and innovative solutions to maximize ROI across all paid channels.

This is a technical role, you will be expected to be very hands‑on, intimately close to the numbers, data, statistics, decisions to drive performance, optimisations and be capable of explaining, rationalising, and reporting on the “why” and “how”.

A little about you...

• Proven experience managing PPC campaigns with significant budgets.
• Hands‑on experience with Google Ads scripts, API integrations, and automation tools.
• Strong background in analytics and tracking implementation (GTM, GA4, server‑side tagging.)
• Familiarity with data manipulation using BigQuery, SQL or Python.
• Experience working with e‑commerce feeds and dynamic ad setups.
• Strong numbers and data background, being able to spot, and analyse patterns, and explain why and how – not just take automated recommendations at face value.
• Proven experience and ability to use AI to augment day to day tasks.
• Advanced knowledge of PPC platforms (Google Ads, Bing, LinkedIn Ads.).
• Expertise in conversion tracking and attribution models.
• Proficiency in Google Tag Manager, GA4, and data visualization tools (Looker Studio, Power BI).
• Understanding of APIs and automation workflows.
• Strong analytical and problem‑solving skills.
• Very strong mathematical and statistical skills.
• Ability to communicate technical concepts to non‑technical stakeholders.
• Strong numbers and data background, being able to spot, and analyse patterns, and explain why and how – not just take automated recommendations at face value.

About the role...

• Take ownership of, and continue to develop, implement, and optimize PPC campaigns across Google Ads, and other key platforms.
• Manage advanced tracking setups using Google Tag Manager, server‑side tagging, and conversion API, including orchestration of identifiers and campaign metadata all the way through to marketing and sales systems.
• Troubleshoot technical issues related to attribution, feeds, and tracking discrepancies.
• Collaborate with the Go To Market teams, on event, topic, and launch specific campaigns, as well as maintain evergreen campaigns.
• Analyze the Ads, marketing, and sales system datasets using BigQuery, BI tools or SQL to identify trends, opportunities, insights, and marry up various data sets to gain a deeper understanding of the successful user journeys.
• Stay updated on emerging PPC technologies and implement best practices.
• Orchestrate AB tests via ad copies, keywords, and other mechanisms to keep exploring new avenues to increase performance.
• Use AI to heavily augment the how analysis, and decisions are done.
• Have a strong understanding of Interact’s business, go to market strategy, and competitor space, and use this in Ads and bid management.
• Detail‑oriented with a passion for accuracy and optimization.
• Innovative thinker who embraces automation and efficiency.
• Strong collaboration skills across marketing and technical teams.
• Proactive in identifying and solving complex technical challenges.
• Adaptable to fast-paced environments and emerging technologies.
• Results‑driven with a focus on measurable impact.
• Doer – rolls up sleeves, gets into the weeds to understand and fix things.

Benefits

• 25 days annual leave (with the option to buy and sell additional days)
• Cycle to work scheme
• Access to Learning & Development platform
• Life Insurance
• Auto Enrolment Pensions
• Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
• Reimburse for usage of personal mobile phone
• Free Gym membership and Free Thursday lunch for office based staff