Student Web & Comms Manager

King's College London; Greater London; On-site; GBP 43,000 - 53,000; Full time

Job summary

King's College London seeks a Student Web & Communications Manager to lead planning, development and continual improvement of student-facing content and messaging. You will own student recruitment web content and act as Lead Content Editor for Global Student Recruitment & Admissions, partnering with Digital Content, faculties and agencies.

You will line-manage Officers, oversee projects and budgets, and use analytics and AI-enabled tools to improve content, journeys and performance.

Qualifications

• Significant professional experience in web content management, content design or digital communications.
• Knowledge of SEO, GEO, accessibility, web standards and the content life cycle; practical enterprise CMS experience.
• Excellent copywriting, editing and content design skills for varied audiences.
• Experience using analytics and performance data to evaluate and improve content effectiveness and UX.
• Strong stakeholder management and influencing skills across organisational boundaries.
• Experience leading and developing staff and coordinating delivery through others.
• Experience managing complex projects, budgets and resources with objective delivery.
• Experience commissioning and managing web, creative or design agencies and suppliers.

Responsibilities

• Lead planning, development and continual improvement of student-facing content and messaging.
• Own student recruitment web content and act as Lead Content Editor for Global Student Recruitment & Admissions.
• Collaborate with Digital Content, faculties, external agencies and suppliers; govern content and optimise user journeys.
• Line-manage officers; manage projects, budgets and supplier relationships; use analytics to improve performance.
• Support development and implementation of University's student recruitment messaging and value proposition.

Skills

Web content management

Content design

SEO & accessibility

Copywriting

Analytics & insights

Stakeholder management

Team leadership

Project budgeting

Job description

We are looking for a Student Web & Communications Manager to lead the planning, development, delivery and continual improvement of student-facing content and messaging at King's. The role has particular responsibility for student recruitment web content and acts as a Lead Content Editor for Global Student Recruitment & Admissions. You will provide specialist expertise in web content management, copywriting, content design, search engine optimisation, generative engine optimisation, accessibility, web standards and enterprise content management systems. Working closely with Digital Content, Digital Solutions, faculties, external agencies and specialist suppliers, you will act as a primary point of contact for student recruitment web content. You will help improve web templates, content structures and user journeys, contribute to web development through Scaled Agile delivery and planning, and ensure content is consistently governed and optimised. You will also support the development and implementation of the University's student recruitment messaging and Student Value Proposition. The role leads brand-level content and communications projects across formats including websites, external profile sites, print guides, presentations, email funnels and other student-facing communications, while collaborating with the teams that own our email, paid media, social media and events channels. As one of two Managers in the team, you will line manage and develop an agreed allocation of Officers, manage projects, budgets and supplier relationships, and use analytics, audience insight, user feedback and AI-enabled tools to improve performance and ways of working. You will build strong relationships across King's, provide expert advice and support the Head of Student Website & Communications in delivering team priorities. This is a full-time post (35 hours per week), and you will be offered an indefinite term contract., The Equality Act of 2010 protects the rights of our students and staff and provides a framework to fulfil our duties to eliminate unlawful discrimination, harassment and victimisation and in addition, to advance equality of opportunity and foster good relations between those who share a protected characteristic and those who do not. At times, this will include balancing rights and beliefs that can feel in tension. We are committed to free speech and to academic freedom, believing that our foundational purpose as a university, is to create spaces where a wide range of ideas, including ideas that are controversial, can be discussed and debated, and where members of our community can express lawful views without fear of intimidation, harassment or discrimination. When engaging in the robust exchange of ideas, we ask that our community is mindful of our Dignity at King's guidance.

To be successful in this role, we are looking for candidates to have the following skills and experience:

Essential criteria

• Significant professional experience in web content management, content design or digital communications, preferably within a large or complex organisation.
• Knowledge of SEO, GEO, accessibility, web standards and the content life cycle, with practical experience of using enterprise content management system
• Excellent copywriting, editing and content design skills, with the ability to produce clear, engaging and persuasive content for different audiences and purposes.
• Experience using analytics, audience insight and performance data to evaluate and improve content effectiveness and user experience.
• Strong stakeholder management and influencing skills, with the ability to provide expert advice and work effectively across organisational boundaries.
• Experience leading and developing staff and coordinating delivery through others.
• Experience managing complex projects, budgets and resources, ensuring delivery to agreed objectives, timescales and budgets.
• Experience commissioning and managing web, creative or design agencies and suppliers, including briefing, quality assurance and securing value for money.

Desirable criteria

• Experience in marketing or communications in higher education or student recruitment.
• Experience developing web templates, content structures, user journeys, editorial standards or guidance.
• Experience using AI-enabled and other digital tools to improve content creation, optimisation or reporting.
• Experience supporting the development and implementation of organisational messaging frameworks, value propositions or brand narratives.

The Student Website & Communications team is part of Student Marketing & Communications within Global Student Recruitment & Admissions at King's College London. We develop and deliver high-quality content and communications that support the University's student recruitment, conversion and enrolment objectives. Working across the Directorate and wider University, we help ensure student-facing content is accurate, audience-focused, impactful and aligned with institutional priorities.

At King's, we believe that the diversity of our community and a culture that is welcoming, open, inclusive and collaborative, are great strengths of the university.

Grade and Salary : £43,031-£52,514 per annum including London Weighting Allowance Job ID : 159925