Student Email Manager

King's College London; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

King's College London is seeking a Student Email Manager to lead planning, delivery and optimisation of email communications across the student recruitment journey within the Student Marketing & Communications team. You will manage campaigns that support prospective students from enquiry to enrolment, ensuring timely, engaging and data-driven communications.

This full-time role (35 hours per week) offers an indefinite term contract and opportunities to enhance engagement through automation and

Qualifications

• Educated to degree level and/or with substantial relevant experience in email marketing and campaign management.
• Proficiency in Microsoft Dynamics and experience using CRM platforms or marketing automation.
• Strong collaboration, interpersonal and stakeholder management skills with the ability to analyse data and produce reports.
• Excellent written and verbal communication and presentation skills, plus knowledge of data protection for email marketing.

Responsibilities

• Lead planning, delivery and optimisation of email communications across the student recruitment journey.
• Manage email campaigns and provide guidance to email officers.
• Use insight and performance data to improve engagement and conversion.
• Collaborate with Recruitment, Admissions, Faculties and Digital teams to scale personalised communications.

Skills

Email marketing

CRM experience

Data analysis

Stakeholder management

Project management

Email content creation

Communication skills

Data protection awareness

Education

Degree level or equivalent

Tools

Microsoft Dynamics

Marketing automation tools

Job description

About us

King's College London is one of the world's leading universities, with a global reputation for excellence in education, research and societal impact. Located in the heart of London, King's is home to over 40,000 students and 10,000 staff from across the world and is consistently ranked amongst the UK's and world's leading universities.

About the role

We are looking for a Student Email Manager to lead the planning, delivery and optimisation of email communications across the student recruitment journey. Working within the Student Marketing & Communications team, you will manage email campaigns that support prospective students from enquiry through to enrolment, ensuring communications are timely, engaging and data-driven.

You will lead the development of email marketing activity, manage campaign delivery, provide guidance to email officers, and use insight and performance data to continuously improve engagement and conversion.

This is a full-time post (35 hours per week), and you will be offered an indefinite term contract.

About you

Essential criteria

1. Educated to degree level and/or with substantial relevant experience in email marketing and campaign management.
2. Proficiency in email marketing tool Microsoft Dynamics and experience using CRM platforms and customer journeys or marketing automation.
3. Strong collaboration and interpersonal skills, with the ability to build, maintain and manage stakeholder relationships.
4. Ability to analyse and interpret data, make informed recommendations, produce reports and monitor progress.
5. Strong project management skills, with the ability to manage multiple projects simultaneously.
6. Ability to create engaging and visually appealing email content.
7. Excellent written and verbal communication and presentation skills.
8. Working knowledge of data protection requirements for email marketing.

Desirable criteria

1. Experience of email marketing in higher education or student recruitment.
2. Experience in line management, providing guidance, support and development, and fostering a collaborative, high-performing team environment.

Downloading a copy of our Job Description

Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the page. This document will provide information of what criteria will be assessed at each stage of the recruitment process.

Further information

At King's, we believe that the diversity of our community and a culture that is welcoming, open, inclusive and collaborative, are great strengths of the university.

The Equality Act of 2010 protects the rights of our students and staff and provides a framework to fulfil our duties to eliminate unlawful discrimination, harassment and victimisation and in addition, to advance equality of opportunity and foster good relations between those who share a protected characteristic and those who do not. At times, this will include balancing rights and beliefs that can feel in tension.

We are committed to free speech and to academic freedom, believing that our foundational purpose as a university, is to create spaces where a wide range of ideas, including ideas that are controversial, can be discussed and debated, and where members of our community can express lawful views without fear of intimidation, harassment or discrimination.

When engaging in the robust exchange of ideas, we ask that our community is mindful of our Dignity at King's guidance.

Artificial intelligence (AI) is evolving rapidly, and we recognise its growing role in professional work. Applicants may use AI tools to support preparation of their application, for example to research the role or structure written responses. However, applications must reflect the applicant's own work and experience. AI tools should not be used during interviews or assessment activities unless this has been agreed in advance as a reasonable adjustment. Further guidance on the use of AI in recruitment can be found here.

We reserve the right to close adverts early due to the volume of applications we receive. While the closing date may change, all adverts will close at 23:59 to allow sufficient time for applications to be submitted on that day.

The Student Email Manager is a business-critical role within the Student Marketing Funnel team, responsible for delivering and optimising email communications throughout the student recruitment journey. Email remains one of King's most effective channels for engaging prospective students, nurturing applications, supporting offer holder conversion, and driving enrolment.

The role manages strategic email planning, audience segmentation, automated journeys, campaign delivery, testing and performance analysis across multiple recruitment cycles. Its work directly supports student recruitment targets by increasing engagement, application conversion and enrolment rates through timely and personalised communications.

The role also ensures compliance with data protection, consent management and communication governance requirements, reducing operational and reputational risk. Working closely with Recruitment, Admissions, Faculties and Digital teams, the post improves efficiency through automation and scalable communications, allowing large volumes of prospective students to receive personalised content without significant manual intervention.

Without this role, the university would face reduced capacity to deliver recruitment communications at scale, impacting conversion activity, student experience and recruitment performance. The position supports income generation through improved student recruitment outcomes and protects the university's investment in CRM and marketing technology.