Strategic Markets Activation Leader

BDO UK LLP; Greater London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

BDO UK LLP in London seeks a Markets Activation Senior Manager to lead local business development and market activation efforts aligned to firm priorities. You will coordinate cross‑functional teams and oversee stakeholder engagement to drive solution‑led selling and measurable growth.

The role focuses on developing strategy, coordinating campaigns and ensuring disciplined execution, with oversight of local activation programs and performance metrics. London-based, on‑site role.

Qualifications

• Strong experience in sales enablement/Business Development in a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts through routines and coaching.
• Strong buyer/audience understanding and ability to translate insight into markets activations.
• Strong programme delivery and risk management capability with multiple dependencies.
• Experience of using metrics and dashboards to drive action and improvement.

Responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions.
• Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures.
• Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow‑through expectations.
• Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns.
• Ensure markets activation work remains solution‑led by connecting buyer needs to the firm’s solutions, proof points and differentiators.
• Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow‑through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

Skills

Sales enablement

Business Development

Commercial mobilisation

Stakeholder influence

Buyer understanding

Metrics and dashboards

Job description

BDO UK LLP in London seeks a Markets Activation Senior Manager to lead local business development and market activation efforts aligned to firm priorities. You will coordinate cross‑functional teams and oversee stakeholder engagement to drive solution‑led selling and measurable growth.

The role focuses on developing strategy, coordinating campaigns and ensuring disciplined execution, with oversight of local activation programs and performance metrics. London-based, on‑site role.