Markets Activation Lead, Real Estate & Pro Services

BDO LLP; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

BDO LLP is seeking a Markets Activation Manager in London to drive enablement initiatives for Real Estate and Professional Services sectors. You will partner with sector leaders and internal teams to identify market opportunities, develop account-based initiatives and deliver client-focused assets and messaging.

You will coordinate with Campaigns, Content and Design, manage routines, and measure adoption against KPIs while reporting insights to senior leadership.

Qualifications

• Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience of using metrics and insight to drive actions and improvement.

Responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

Skills

Sales enablement

BD mobilisation

Programme delivery

Stakeholder management

Planning discipline

Job description

BDO LLP is seeking a Markets Activation Manager in London to drive enablement initiatives for Real Estate and Professional Services sectors. You will partner with sector leaders and internal teams to identify market opportunities, develop account-based initiatives and deliver client-focused assets and messaging.

You will coordinate with Campaigns, Content and Design, manage routines, and measure adoption against KPIs while reporting insights to senior leadership.