Markets Activation Lead: Growth & Client Impact

BDO UK LLP; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

State‑of‑the‑art collaboration spaces

Mentoring and coaching

Career development framework

Job summary

BDO UK LLP in London is seeking a Markets Activation Senior Manager aligned to Audit to drive business development strategy and plans across priority client programmes.

You will lead markets activation delivery, influence senior stakeholders, coordinate cross‑functional teams, and ensure a data‑driven approach with KPIs to measure impact. The role offers leadership of Markets Activation Managers and close collaboration with Head of Markets Activation.

Qualifications

• Strong experience in sales enablement/business development within a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts.
• Strong buyer/audience understanding and ability to translate insight into markets activations.
• Strong programme delivery and risk management capability with multiple dependencies.
• Experience using metrics and dashboards to drive action and improvement.

Responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions.
• Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures.
• Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow-through expectations.
• Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns.
• Ensure markets activation work remains solution‑led by connecting buyer needs to the firm’s solutions, proof points and differentiators.
• Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow‑through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

Skills

Sales enablement

Business Development

Stakeholder influence

Metrics dashboards

Job description

BDO UK LLP in London is seeking a Markets Activation Senior Manager aligned to Audit to drive business development strategy and plans across priority client programmes.

You will lead markets activation delivery, influence senior stakeholders, coordinate cross‑functional teams, and ensure a data‑driven approach with KPIs to measure impact. The role offers leadership of Markets Activation Managers and close collaboration with Head of Markets Activation.