Markets Activation Lead - Growth & Enablement

BDO UK; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

BDO UK in London (Baker Street) seeks an accomplished Markets Activation Manager to drive business development activity aligned to growth priorities, partnering with the Markets Activation Senior Manager and cross-functional teams. You’ll own local routines, define mobilisation materials, and lead partner routines to deliver outcomes.

You’ll track KPIs, translate insights into actions, and collaborate with Campaigns, Content, Digital and Design to optimise delivery.

Qualifications

• Experience in sales enablement and BD mobilisation in a complex B2B environment.
• Proven stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Experience using metrics and insight to drive actions and improvement.

Responsibilities

• Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
• Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.

Skills

Sales enablement

Stakeholder management

Planning discipline

Metrics & insights

Job description

BDO UK in London (Baker Street) seeks an accomplished Markets Activation Manager to drive business development activity aligned to growth priorities, partnering with the Markets Activation Senior Manager and cross-functional teams. You’ll own local routines, define mobilisation materials, and lead partner routines to deliver outcomes.

You’ll track KPIs, translate insights into actions, and collaborate with Campaigns, Content, Digital and Design to optimise delivery.