Strategic GTM Leader for Growth & Enablement

Equals Group PLC; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Job summary

Equals Group PLC is seeking a Strategy & GTM Lead to define where we win commercially and ensure disciplined execution across our sales organization. You will shape target segments, verticals and ICPs, and translate strategy into playbooks, training and enablement assets.

Reporting to the SVP Commercial Strategy, GTM & Revenue Operations, you will lead a high-impact function, build a culture of rigorous measurement, and drive adoption of AI-enabled tools to accelerate revenue growth across our

Qualifications

• Proven track record in B2B commercial strategy.
• Experience translating strategy into GTM execution.
• Evidence of building playbooks and certification.
• Strong data and analytical skills.
• CRM proficiency and adoption focus.

Responsibilities

• Own the commercial strategy source of truth: target segments, verticals, ICPs, use cases and competitive stance.
• Codify where we win now: the verticals and motions that reliably produce revenue with evidence.
• Identify where we can win next: size and prioritise adjacent verticals and new markets.
• Translate strategic choices into GTM direction: territory / coverage, messaging and campaigns.
• Build and maintain the commercial scorecard linking strategy to pipeline to revenue.
• Own competitive positioning and where we can displace competitors.
• Design enablement 101 and standards for deal- stage tools and collateral.
• Turn segment assessments into GTM playbooks with guardrails to manage appetite.
• Build and run certification path ensuring sellers are certified before carrying a number.

Skills

Commercial strategy

GTM strategy

Revenue enablement

Data analytics

Sales enablement

Change management

Collaborative leadership

Tools

HubSpot

Job description

Equals Group PLC is seeking a Strategy & GTM Lead to define where we win commercially and ensure disciplined execution across our sales organization. You will shape target segments, verticals and ICPs, and translate strategy into playbooks, training and enablement assets.

Reporting to the SVP Commercial Strategy, GTM & Revenue Operations, you will lead a high-impact function, build a culture of rigorous measurement, and drive adoption of AI-enabled tools to accelerate revenue growth across our