GTM Strategy & Enablement Leader

Equals; Greater London; Hybrid; GBP 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Equals, a next-generation global money movement platform, seeks a Strategy & GTM Lead to shape how we win commercially and to drive disciplined execution across the sales organization. Reporting to the SVP Commercial Strategy, GTM & Revenue Ops, you will define segments, ICPs and competitive positioning and develop playbooks to scale the team.

You will lead, mentor or build a team as the function grows, using data to size markets, prioritize verticals, and translate strategy into practical

Qualifications

• Proven track record in commercial strategy, GTM strategy or revenue/sales enablement in a B2B business, ideally payments or fintech.
• Strong data and analytical skills with evidence-based decision making.
• Experience building and codifying enablement playbooks and certification programs.

Responsibilities

• Own the commercial strategy source of truth: target segments, verticals, ICPs, use cases and competitive stance.
• Codify where we win now: the verticals and motions that reliably produce revenue, with the evidence behind them.
• Identify where we can win next: size and prioritise adjacent verticals and new markets, with clear hypotheses and a test‑and‑learn plan.
• Translate strategic choices into GTM direction: territory / coverage approach, messaging inputs and campaign priorities, partnering with Marketing.
• Build and maintain the commercial scorecard that links strategy to pipeline to revenue.
• Own competitive positioning: how we win against the competitors we meet most often, and where we can displace them.
• Turn segment and vertical assessments into GTM sales‑enablement playbooks, with guardrails that keep sellers in appetite and cut out‑of‑appetite deals.
• Build and run the certification path: a seller is certified before they carry a number.
• Set the standard for onboarding and ongoing training across the revenue team, and hold the bar on adoption rather than just publication.
• Own the sales asset set (pitch narratives, vertical crib sheets, competitor attack material, case studies) and the agent tooling that drafts it, so sellers spend their time selling.
• Measure enablement coverage and its link to win rate and productivity, feeding results into the commercial scorecard with Revenue Operations.

Skills

Commercial strategy

GTM strategy

Revenue enablement

Data analysis

CRM (HubSpot)

Change management

Tools

HubSpot

Job description

Equals, a next-generation global money movement platform, seeks a Strategy & GTM Lead to shape how we win commercially and to drive disciplined execution across the sales organization. Reporting to the SVP Commercial Strategy, GTM & Revenue Ops, you will define segments, ICPs and competitive positioning and develop playbooks to scale the team.

You will lead, mentor or build a team as the function grows, using data to size markets, prioritize verticals, and translate strategy into practical