Strategic Digital Marketing Lead — Hybrid, Board Access

Confidential; Birmingham; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Birthday day off

4pm finish Fridays

City centre office

Job summary

Smile Education is seeking an experienced marketing professional to lead digital marketing activity, combining strategy with hands-on execution across content, campaigns and performance analysis. You will work with senior leaders to influence growth and have autonomy to drive marketing initiatives.

Role offers hybrid working in Birmingham City Centre with flexibility for full-time or part-time (minimum 3 days per week), a salary of 30,000–37,500 DOE, 25 days leave plus bank holidays, an

Qualifications

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role.
• Experience managing multi-channel digital marketing campaigns.
• Strong content creation and copywriting skills.
• Knowledge of SEO, Google Analytics, email marketing and social media strategy.

Responsibilities

• Developing and delivering marketing strategies aligned to business growth objectives.
• Managing digital marketing activity.
• Planning and executing social media, content, email and lead generation campaigns.
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives.
• Driving website performance through SEO and conversion-focused improvements.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and ensuring commercial return on investment.
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction.
• Working closely with Directors and senior stakeholders to shape marketing direction.

Skills

Digital marketing

Campaign management

Content creation

SEO

Google Analytics

Copywriting

Job description

Smile Education is seeking an experienced marketing professional to lead digital marketing activity, combining strategy with hands-on execution across content, campaigns and performance analysis. You will work with senior leaders to influence growth and have autonomy to drive marketing initiatives.

Role offers hybrid working in Birmingham City Centre with flexibility for full-time or part-time (minimum 3 days per week), a salary of 30,000–37,500 DOE, 25 days leave plus bank holidays, an