Strategic Digital Marketing Leader | Hybrid, Board-Driven Growth

Smile Education; Birmingham; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

25 days annual leave plus bank holiday

Birthday day off

4pm finish every Friday

City centre office

Job summary

Smile Education is seeking an experienced Senior Digital Marketing Executive / Marketing Manager to lead digital activity from our Birmingham City Centre hybrid office. This hands-on role blends strategy, content creation, campaign management and performance analysis with direct access to the senior leadership team.

You’ll develop multi-channel campaigns, optimise SEO and website performance, manage budgets and report ROI.

Qualifications

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role.

Responsibilities

• Developing and delivering marketing strategies aligned to business growth objectives
• Managing digital marketing activity
• Planning and executing social media, content, email and lead generation campaigns
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives
• Driving website performance through SEO and conversion-focused improvements
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and ensuring commercial return on investment
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
• Working closely with Directors and senior stakeholders to shape marketing direction

Skills

Digital marketing

Campaign management

Content creation

Copywriting

SEO

Google Analytics

Email marketing

Social media strategy

Budget management

Stakeholder management

Tools

AI marketing tools

Job description

Smile Education is seeking an experienced Senior Digital Marketing Executive / Marketing Manager to lead digital activity from our Birmingham City Centre hybrid office. This hands-on role blends strategy, content creation, campaign management and performance analysis with direct access to the senior leadership team.

You’ll develop multi-channel campaigns, optimise SEO and website performance, manage budgets and report ROI.