Senior Digital Marketing Lead — Part-Time, Hybrid

Smile Education; Birmingham; Hybrid; GBP 30,000 - 38,000; Part time

Benefits offered by this job

Hybrid working

Birthday day off

4pm finish every Friday

25 days annual leave (pro-rata)

Direct access to Directors

Job summary

Smile Education in Birmingham City Centre is recruiting a Part-Time Senior Digital Marketing Executive / Marketing Manager to own our digital activity across multiple brands. The role offers hybrid working, a pro-rata salary of £30,000 to £37,500 depending on experience, and a minimum of three days per week.

You will shape marketing strategy with the board, drive lead generation, and raise brand awareness. Responsibilities include managing social media, creating blogs and emails, and optimizing

Qualifications

• Experience in planning and executing digital marketing campaigns across multiple brands.
• Strong content creation and copywriting skills.
• Understanding of SEO, analytics and lead generation.

Responsibilities

• Developing and implementing marketing strategies aligned to business objectives.
• Managing social media, content and lead generation campaigns.
• Creating blogs, videos, email campaigns and employer branding content.
• Driving website performance through SEO and conversion optimisation.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and identifying opportunities for growth.
• Utilising AI tools and emerging technologies to improve marketing effectiveness.
• Collaborating with senior stakeholders to shape marketing direction.

Skills

Digital marketing strategy

Lead generation

Content creation

Social media management

Campaign management

Copywriting

Tools

Google Analytics

Job description

Smile Education in Birmingham City Centre is recruiting a Part-Time Senior Digital Marketing Executive / Marketing Manager to own our digital activity across multiple brands. The role offers hybrid working, a pro-rata salary of £30,000 to £37,500 depending on experience, and a minimum of three days per week.

You will shape marketing strategy with the board, drive lead generation, and raise brand awareness. Responsibilities include managing social media, creating blogs and emails, and optimizing