Senior Digital Marketing Executive

Smile Education; Birmingham; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

25 days annual leave plus bank holiday

Birthday day off

4pm finish every Friday

City centre office

Job summary

Smile Education is seeking an experienced Senior Digital Marketing Executive / Marketing Manager to lead digital activity from our Birmingham City Centre hybrid office. This hands-on role blends strategy, content creation, campaign management and performance analysis with direct access to the senior leadership team.

You’ll develop multi-channel campaigns, optimise SEO and website performance, manage budgets and report ROI.

Qualifications

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role.

Responsibilities

• Developing and delivering marketing strategies aligned to business growth objectives
• Managing digital marketing activity
• Planning and executing social media, content, email and lead generation campaigns
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives
• Driving website performance through SEO and conversion-focused improvements
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and ensuring commercial return on investment
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
• Working closely with Directors and senior stakeholders to shape marketing direction

Skills

Digital marketing

Campaign management

Content creation

Copywriting

SEO

Google Analytics

Email marketing

Social media strategy

Budget management

Stakeholder management

Tools

AI marketing tools

Job description

Senior Digital Marketing Executive / Marketing Manager

Birmingham City Centre (Hybrid Working)

£30,000 - £37,500 DOE

Full-Time or Part-Time (Minimum 3 Days Per Week)

Permanent

Looking for a Marketing Role with Real Influence?

Are you an experienced Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Content Marketing Manager or Senior Marketing Executive looking for a role where you can shape strategy, influence decision-making and make a measurable commercial impact?

Smile Education is looking for an experienced marketing professional to lead digital marketing activity. This is a hands-on role combining strategy, content creation, campaign management and performance analysis, with direct access to senior leadership and the autonomy to drive marketing growth.

Whether you're seeking a full-time opportunity or a flexible part-time role to fit around personal commitments, we'd love to hear from you.

What You'll Be Doing

• Developing and delivering marketing strategies aligned to business growth objectives
• Managing digital marketing activity
• Planning and executing social media, content, email and lead generation campaigns
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives
• Driving website performance through SEO and conversion-focused improvements
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and ensuring commercial return on investment
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
• Working closely with Directors and senior stakeholders to shape marketing direction

What We're Looking For

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role
• Experience managing multi-channel digital marketing campaigns
• Strong content creation and copywriting skills
• Knowledge of SEO, Google Analytics, email marketing and social media strategy
• Commercial awareness and the ability to translate marketing activity into business results
• Confidence presenting ideas and influencing stakeholders
• Proactive, creative and self-motivated approach

Desirable Experience

• Paid social and PPC campaign management
• Recruitment, education or professional services marketing
• Experience using AI marketing tools and automation platforms

What's on Offer?

• £30,000 - £37,500 salary depending on experience
• Full-time or part-time flexibility (minimum 3 days per week)
• Opportunity to work closely with the Board of Directors
• Genuine ownership of marketing strategy and delivery
• Hybrid working between home and Birmingham City Centre office
• 25 days annual leave plus bank holidays, increasing with service
• Additional day off on your birthday
• 4pm finish every Friday
• Lovely Grade 2 listed city centre office

Reference: SM1LER

We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.