Senior Digital Marketing Executive

Confidential; Birmingham; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Birthday day off

4pm finish Fridays

City centre office

Job summary

Smile Education is seeking an experienced marketing professional to lead digital marketing activity, combining strategy with hands-on execution across content, campaigns and performance analysis. You will work with senior leaders to influence growth and have autonomy to drive marketing initiatives.

Role offers hybrid working in Birmingham City Centre with flexibility for full-time or part-time (minimum 3 days per week), a salary of 30,000–37,500 DOE, 25 days leave plus bank holidays, an

Qualifications

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role.
• Experience managing multi-channel digital marketing campaigns.
• Strong content creation and copywriting skills.
• Knowledge of SEO, Google Analytics, email marketing and social media strategy.

Responsibilities

• Developing and delivering marketing strategies aligned to business growth objectives.
• Managing digital marketing activity.
• Planning and executing social media, content, email and lead generation campaigns.
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives.
• Driving website performance through SEO and conversion-focused improvements.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and ensuring commercial return on investment.
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction.
• Working closely with Directors and senior stakeholders to shape marketing direction.

Skills

Digital marketing

Campaign management

Content creation

SEO

Google Analytics

Copywriting

Job description

Senior Digital Marketing Executive / Marketing Manager
Birmingham City Centre (Hybrid Working)
30,000 - 37,500 DOE
Full-Time or Part-Time (Minimum 3 Days Per Week)
Permanent

Looking for a Marketing Role with Real Influence?
Are you an experienced Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Content Marketing Manager or Senior Marketing Executive looking for a role where you can shape strategy, influence decision-making and make a measurable commercial impact?

Smile Education is looking for an experienced marketing professional to lead digital marketing activity. This is a hands-on role combining strategy, content creation, campaign management and performance analysis, with direct access to senior leadership and the autonomy to drive marketing growth.

Whether you're seeking a full-time opportunity or a flexible part-time role to fit around personal commitments, we'd love to hear from you.

What You'll Be Doing

• Developing and delivering marketing strategies aligned to business growth objectives
• Managing digital marketing activity
• Planning and executing social media, content, email and lead generation campaigns
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives
• Driving website performance through SEO and conversion-focused improvements
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and ensuring commercial return on investment
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
• Working closely with Directors and senior stakeholders to shape marketing direction

What We're Looking For

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role
• Experience managing multi-channel digital marketing campaigns
• Strong content creation and copywriting skills
• Knowledge of SEO, Google Analytics, email marketing and social media strategy
• Commercial awareness and the ability to translate marketing activity into business results
• Confidence presenting ideas and influencing stakeholders
• Proactive, creative and self-motivated approach

Desirable Experience

• Paid social and PPC campaign management
• Recruitment, education or professional services marketing
• Experience using AI marketing tools and automation platforms

What's on Offer?

• 30,000 - 37,500 salary depending on experience
• Full-time or part-time flexibility (minimum 3 days per week)
• Opportunity to work closely with the Board of Directors
• Genuine ownership of marketing strategy and delivery
• Hybrid working between home and Birmingham City Centre office
• 25 days annual leave plus bank holidays, increasing with service
• Additional day off on your birthday
• 4pm finish every Friday
• Lovely Grade 2 listed city centre office

Reference: SM1 LER
We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.