Part-Time Senior Digital Marketing Executive

Confidential; Birmingham; Hybrid; GBP 30,000 - 38,000; Part time

Job summary

Confidential is seeking a Part-Time Senior Digital Marketing Executive/Marketing Manager in Birmingham City Centre with hybrid working. Salary 30,000 - 37,500 pro-rata, permanent, minimum 3 days per week, to join a growing group of brands and own digital marketing activity while working with the board.

You'll plan, deliver and measure multi‑channel campaigns, create blogs and emails, manage SEO and website performance, track ROI with Google Analytics, and collaborate with senior stakeholders to

Qualifications

• Experience planning, delivering and measuring multi‑channel digital marketing campaigns across multiple brands.
• Strong content creation, copywriting and campaign management skills with a focus on results.
• Knowledge of SEO, Google Analytics, email marketing and social media strategy.

Responsibilities

• Developing and implementing marketing strategies aligned to business objectives.
• Managing social media, content and lead generation campaigns.
• Creating blogs, videos, email campaigns and employer branding content.
• Driving website performance through SEO and conversion optimisation.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and identifying opportunities for growth.
• Utilising AI tools and emerging technologies to improve marketing effectiveness.
• Collaborating with senior stakeholders to shape marketing direction.

Skills

Multichannel digital marketing

Content creation

Copywriting

Campaign management

SEO

Google Analytics

Email marketing

Social media strategy

Presentation & stakeholder influence

Self-motivation & organisation

Tools

Google Analytics

AI marketing tools

Automation tools

Job description

Part-Time Senior Digital Marketing Executive / Marketing Manager
Birmingham City Centre (Hybrid Working)
30,000 - 37,500 Pro-Rata Depending on Experience
Part-Time Minimum 3 Days Per Week
Permanent
Looking for a Senior Marketing Role That Fits Around Your Life?
Are you an experienced Digital Marketing Executive, Senior Digital Marketing Executive or Marketing Manager looking for a role where you can make a genuine impact without committing to a traditional five-day working week?
Smile Education is looking for an experienced marketing professional to take ownership of our digital marketing activity across multiple brands. This is an ideal opportunity for someone seeking greater flexibility around family, childcare, studies, semi-retirement, consultancy projects or other personal commitments, whilst still delivering meaningful and commercially focused marketing work.
You'll work closely with our Board of Directors, helping shape marketing strategy, drive lead generation and increase brand awareness across a growing group of businesses.

The Role

This is a hands-on position where you'll take responsibility for planning, delivering and measuring marketing activity across multiple brands.

Key responsibilities include:

• Developing and implementing marketing strategies aligned to business objectives
• Managing social media, content and lead generation campaigns
• Creating blogs, videos, email campaigns and employer branding content
• Driving website performance through SEO and conversion optimisation
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and identifying opportunities for growth
• Utilising AI tools and emerging technologies to improve marketing effectiveness
• Collaborating with senior stakeholders to shape marketing direction

What We're Looking For

• Previous experience as a Digital Marketing Executive, Senior Marketing Executive, Digital Marketing Manager or Marketing Manager
• Experience managing multi-channel digital marketing campaigns
• Strong content creation, copywriting and campaign management skills
• Knowledge of SEO, Google Analytics, email marketing and social media strategy
• Commercially minded with a focus on measurable outcomes
• Confident presenting ideas and influencing stakeholders
• Self-motivated, organised and capable of working independently

Desirable

• Paid social and PPC experience
• Recruitment, education or professional services marketing experience
• Experience using AI marketing and automation tools

Whether you're looking for a flexible senior marketing position around personal commitments or simply want more autonomy and influence within your role, we'd love to hear from you.
This opportunity would suit a Senior Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Growth Marketing Manager, Content Marketing Manager or Digital Campaign Manager seeking a meaningful part-time role with flexibility and genuine ownership.
Reference: SM1 LER
We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.