Part-Time Senior Digital Marketing Executive

Smile Education; Birmingham; Hybrid; GBP 30,000 - 38,000; Part time

Benefits offered by this job

Hybrid working

Birthday day off

4pm finish every Friday

25 days annual leave (pro-rata)

Direct access to Directors

Job summary

Smile Education in Birmingham City Centre is recruiting a Part-Time Senior Digital Marketing Executive / Marketing Manager to own our digital activity across multiple brands. The role offers hybrid working, a pro-rata salary of £30,000 to £37,500 depending on experience, and a minimum of three days per week.

You will shape marketing strategy with the board, drive lead generation, and raise brand awareness. Responsibilities include managing social media, creating blogs and emails, and optimizing

Qualifications

• Experience in planning and executing digital marketing campaigns across multiple brands.
• Strong content creation and copywriting skills.
• Understanding of SEO, analytics and lead generation.

Responsibilities

• Developing and implementing marketing strategies aligned to business objectives.
• Managing social media, content and lead generation campaigns.
• Creating blogs, videos, email campaigns and employer branding content.
• Driving website performance through SEO and conversion optimisation.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and identifying opportunities for growth.
• Utilising AI tools and emerging technologies to improve marketing effectiveness.
• Collaborating with senior stakeholders to shape marketing direction.

Skills

Digital marketing strategy

Lead generation

Content creation

Social media management

Campaign management

Copywriting

Tools

Google Analytics

Job description

Part-Time Senior Digital Marketing Executive / Marketing Manager

Birmingham City Centre (Hybrid Working)

£30,000 - £37,500 Pro-Rata Depending on Experience

Part-Time | Minimum 3 Days Per Week

Permanent

Looking for a Senior Marketing Role That Fits Around Your Life?

Are you an experienced Digital Marketing Executive, Senior Digital Marketing Executive or Marketing Manager looking for a role where you can make a genuine impact without committing to a traditional five-day working week?

Smile Education is looking for an experienced marketing professional to take ownership of our digital marketing activity across multiple brands. This is an ideal opportunity for someone seeking greater flexibility around family, childcare, studies, semi-retirement, consultancy projects or other personal commitments, whilst still delivering meaningful and commercially focused marketing work.

You’ll work closely with our Board of Directors, helping shape marketing strategy, drive lead generation and increase brand awareness across a growing group of businesses.

Why Join Smile Education?

• Part-time flexibility with a minimum commitment of 3 days per week
• Hybrid working between home and our Birmingham City Centre office
• £30,000 - £37,500 pro‑rata salary depending on experience
• Direct access to Directors and business decision-makers
• Genuine ownership of marketing strategy and delivery
• Opportunity to make a visible impact on business growth
• 25 days annual leave plus bank holidays (pro‑rata), increasing with service
• Additional day off on your birthday
• 4pm finish every Friday
• Beautiful Grade II listed city centre office
• Supportive, collaborative and ambitious culture

The Role

This is a hands‑on position where you’ll take responsibility for planning, delivering and measuring marketing activity across multiple brands.

Key responsibilities include:

• Developing and implementing marketing strategies aligned to business objectives
• Managing social media, content and lead generation campaigns
• Creating blogs, videos, email campaigns and employer branding content
• Driving website performance through SEO and conversion optimisation
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and identifying opportunities for growth
• Utilising AI tools and emerging technologies to improve marketing effectiveness
• Collaborating with senior stakeholders to shape marketing direction

What We're Looking For

• Previous experience as a Digital Marketing Executive, Senior Marketing Executive, Digital Marketing Manager or Marketing Manager
• Experience managing multi‑channel digital marketing campaigns
• Strong content creation, copywriting and campaign management skills
• Knowledge of SEO, Google Analytics, email marketing and social media strategy
• Commercially minded with a focus on measurable outcomes
• Confident presenting ideas and influencing stakeholders
• Self‑motivated, organised and capable of working independently

Desirable

• Paid social and PPC experience
• Recruitment, education or professional services marketing experience
• Experience using AI marketing and automation tools

This opportunity would suit a Senior Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Growth Marketing Manager, Content Marketing Manager or Digital Campaign Manager seeking a meaningful part‑time role with flexibility and genuine ownership.

Reference: SM1LER

We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.