ABM & DBM Marketing Manager

Atos; England; Sur place; GBP 65 000 - 85 000; Plein temps

Avantages offerts par ce poste

Pension Scheme

Private medical cover

Income Protection

Life Assurance

25 days’ annual leave

Flexible benefits programme

Résumé du poste

Atos UK & Ireland Marketing Team is seeking an experienced ABM & DBM Marketing Manager to own marketing activity for priority accounts and live deals. You will work with sales leads, presales, bid directors and account teams to translate strategies into tailored campaigns, content and executive engagement.

You’ll partner with teams to understand clients, buying committees and win themes, delivering campaigns that support the wider pursuit and drive pipeline influence.

Qualifications

• Strong B2B marketing experience with ABM/DBM and deal support.
• Experience designing personalised campaigns for named accounts.
• Experience marketing technology services or complex B2B propositions.
• Proven ability to work with sales, presales, bid or account teams within deadlines.
• Understanding ABM's impact on pipeline and revenue.
• Excellent written and verbal communication, adaptable to audiences.
• Self-driven, up-to-date on ABM and MarTech developments.
• Willingness to travel occasionally for client and internal meetings.

Responsabilités

• Develop account and deal marketing plans
• Create tailored ABM and DBM plans for priority accounts and live pursuits
• Work closely with sales, presales and bid teams
• Deliver targeted campaigns and content
• Build strong stakeholder relationships
• Measure impact and optimise future activity

Connaissances

ABM

DBM

Strategic pursuit marketing

Campaign design

Marketing technology

Content creation

Strong written and verbal comms

Outils

Marketo

Salesforce

Matomo

LinkedIn Campaign Manager

WordPress

Drupal

Description du poste

• Strong written and verbal communication, adapting style for different audiences

Atos is the Atos Group brand dedicated to AI-powered, secure, end-to-end digital services. Atos designs, develops, and operates critical digital environments that drive performance, resilience and sovereignty, helping public and private organizations worldwide retain control over their data and infrastructures, while meeting regulatory requirements.

With more than 52,000 employees serving over 4,500 clients across 54 countries, Atos helps modernize core IT systems, accelerate cloud and data transformation, strengthen cybersecurity, and deliver secure digital workplace environments to support its clients, its employees and society. Atos also provides consulting and advisory services through its Atos Amplify brand.

A trusted partner in operating complex and mission-critical environments, Atos supports organizations across highly regulated and sovereign contexts.

About Atos Group

Atos Group is a global leader in digital transformation with c. 54,000 employees and annual revenue of c. €7.2 billion, operating in 54 countries under two brands - Atos for services and Eviden for products and systems. European number one in cybersecurity and a leader in cloud, Atos Group is committed to a secure and decarbonized future and provides tailored AI-powered, end-to-end solutions for all industries. Atos Group is listed on Euronext Paris.

Join Our Team

We’re looking for an experienced ABM & DBM Marketing Manager to join our UK & Ireland Marketing Team and help Atos win priority accounts and strategic deals.

Sitting within the UK Client Growth Office, you’ll work closely with sales leads, presales specialists, bid directors and account teams. Together, you’ll turn account and deal strategies into tailored campaigns, compelling content and executive engagement that help move opportunities forward.

About The Team

The ABM & DBM team supports Atos’ growth across priority accounts and major deals in the UK. We work alongside sales, presales, bid and account teams to understand each client, identify the right stakeholders and create marketing activity that supports the wider pursuit strategy.

It’s a collaborative and commercially focused environment where marketing is closely connected to revenue. You’ll have the freedom to use your judgement, shape the approach for each account or deal and adapt your activity as the opportunity develops.

This is a growing area of the UK business, and you’ll have the opportunity to help shape how we deliver account- and deal-based marketing in the future.

Key Industries

Yyou’ll support accounts and opportunities across five key industries

• National Security & Emergency Services
• Health
• Financial Services
• Critical National Infrastructure
• Manufacturing, Logistics & Retail

Why Join Us

Work on high-profile accounts and deals

You’ll work directly with sales, presales and bid teams on priority accounts and major opportunities, helping Atos strengthen client relationships and improve its position in competitive deals.

Create marketing with a clear purpose

Rather than delivering broad campaigns, you’ll design tailored activity for specific clients and opportunities. This could include personalised content, targeted digital activity, executive briefings or account-level engagement.

Help shape a growing capability

Deal-based marketing is becoming increasingly important to the UK business. You’ll join a growing area where your experience, ideas and judgement will have a visible impact on how the capability develops.

The Opportunity

As our ABM & DBM Marketing Manager, you’ll take ownership of marketing activity for a defined group of priority accounts and live deals.

You’ll use account intelligence, buyer insight and the wider pursuit strategy to decide which stakeholders to engage, what messages will resonate and which channels will have the greatest impact. You’ll then bring the plan to life, working with internal teams, designers, agencies and other delivery partners.

You’ll be trusted to manage your work independently, respond to changing deal requirements and keep activity aligned with sales and bid timelines. Although this is not a formal people-management role, you’ll provide direction and bring different stakeholders together around a clear plan.

Key Responsibilities

• Develop account and deal marketing plans

Create tailored ABM and DBM plans for priority accounts and live pursuits, using account insight, buyer intelligence and commercial objectives to guide the approach.

• Work closely with sales, presales and bid teams

Partner with colleagues to understand the client, buying committee, win themes and deal strategy, ensuring marketing activity supports the wider pursuit.

• Deliver targeted campaigns and content

Lead personalised campaigns, including digital activity, executive outreach, client-focused content, briefing materials and account-level engagement.

• Build strong stakeholder relationships

Become a trusted marketing partner to senior sales, bid and client-facing stakeholders, bringing clear recommendations and keeping everyone aligned as opportunities develop.

• Measure impact and optimise future activity

Track engagement, pipeline influence, and business outcomes at both account and opportunity level. Provide clear, actionable insights to the Growth Marketing Lead and use performance data to continuously refine future campaigns. All results should be measurable, traceable, and directly attributable to marketing activity.

Must-Have Experience

• Strong B2B marketing experience, with hands‑on responsibility for ABM, DBM, strategic pursuit marketing or deal support.
• Experience designing and delivering personalised 1 1 or 1 few campaigns for named accounts.
• Experience marketing technology services, digital solutions or similarly complex B2B propositions.
• A track record of working closely with sales, presales, bid or account teams to support live opportunities.
• Has built joint account or deal plans with sales or bid teams, working to their timelines rather than a marketing calendar
• Understands how ABM/DBM contributes to pipeline, revenue and win rate, not just campaign delivery
• Strong written and verbal communication, adapting style for different audiences
• Self-driven in keeping up with ABM and MarTech developments
• Extend the stakeholder bullet to include making timely decisions and taking ownership of outcomes.

Desirable Experience

• Experience working within technology, professional services or a regulated industry.
• Familiarity with Marketo, Salesforce, Matomo and LinkedIn Campaign Manager, or similar marketing platforms.
• Experience supporting partner marketing, co‑marketing or co‑selling activity.
• Working knowledge of WordPress, Drupal or a similar content management system.
• Experience using account intelligence, intent signals and engagement data to inform marketing decisions.

Additional Requirements

• Full right to work in the UK.
• Eligibility and willingness to obtain SC security clearance.
• Willingness to travel occasionally for client and internal meetings.
• Ability to manage several accounts or live pursuits at the same time.

Benefits

• Pension Scheme, with contributions matched up to 10%
• Private medical cover
• Income Protection
• Life Assurance
• 25 days’ annual leave plus public holidays
• Flexible benefits programme

Diversity & Inclusion

At Atos, diversity and inclusion are embedded in our culture. We welcome applications from people of all backgrounds and are committed to creating a workplace where everyone can thrive.

As a Disability Confident employer, we’re committed to making reasonable adjustments throughout the application and assessment process. We’re also a care leaver-friendly employer.

If you need additional support with your application, please contact our recruitment team at [e-mail].

Choose your future. Choose Atos.

Here at Atos, diversity and inclusion are embedded in our DNA. Read more about our commitment to a fair work environment for all.

Atos is a recognized leader in its industry across Environment, Social and Governance (ESG) criteria. Find out more on our CSR commitment.

Choose your future. Choose Atos.