Sr Manager, Product Marketing

PayPal; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading financial technology company is seeking a strategic Product Marketing leader to drive the globalization of its go-to-market strategy. You will oversee the localization of marketing efforts, collaborate across teams, and ensure product messaging resonates locally while maintaining brand consistency globally. Ideal candidates have a strong background in B2B technology and experience scaling marketing programs internationally. This role is based in London and offers a hybrid work model.

Benefits

Flexible work environment

Employee share options

Health and life insurance

Qualifications

• Minimum of 7+ years in product marketing, with 2–3 years in a globalization, regional, or international capacity.
• Strong understanding of B2B technology products ideally in fintech or SaaS.

Responsibilities

• Lead and scale our global product marketing strategy across priority markets.
• Own the framework for localization of messaging, positioning, and campaigns.
• Drive adoption by collaborating with demand gen and lifecycle teams.

Skills

Strategic thinking

B2B technology product knowledge

Excellent communication skills

Experience in globalization

Job description

Social network you want to login/join with:

We are looking for a strategic and execution-focused Product Marketing leader to drive the globalization of our go-to-market strategy. In this role, you will be responsible for scaling product marketing efforts across international markets—ensuring our positioning, messaging, and launches resonate deeply at a local level while maintaining global brand consistency. This role bridges product, regional marketing, and growth teams to build a cohesive, high-performing globalization engine.

Key Responsibilities

• Global Go-to-Market Enablement: Lead and scale our global product marketing strategy across priority markets—partnering with regional leads to launch products with local relevance and impact.
• Localization Strategy: Own the framework for localization of messaging, positioning, and campaigns. Ensure product value is clearly articulated and culturally aligned across regions.
• Customer Journeys: Drive adoption by collaborating with demand gen, lifecycle, and comms teams to deliver resonant product narratives across the funnel.
• Cross-Functional Leadership: Act as the connective tissue between product, regional marketing, customer insights, and growth teams to streamline execution.
• Market Readiness: Collaborate with regional teams to build launch plans, sales enablement assets, and content that aligns with local needs and readiness.
• Insights & Feedback Loop: Bring back competitive, customer, and market intelligence from international teams to inform product and marketing decisions.
• Consistency with Flexibility: Ensure global narratives and positioning are upheld while giving regions the tools and freedom to adapt based on market dynamics.

Minimum Qualifications:

• Minimum of 7+ years in product marketing, with 2–3 years in a globalization, regional, or international capacity.

Preferred Qualification:

Deep experience collaborating across time zones and regions in a matrixed, cross-functional environment.

Strong understanding of B2B technology productsideally in fintech, SaaS, or platform ecosystems.

A strategic thinker who can zoom out to shape scalable processes, and zoom in to write messaging that hits.

Excellent written and verbal communication skills; multilingual fluency is a strong plus.

Demonstrated success scaling product marketing programs into international markets.

EU languages and market knowledge are a plus.

Description

:

About the Role

We are looking for a strategic and execution-focused Product Marketing leader to drive the globalization of our go-to-market strategy. In this role, you will be responsible for scaling product marketing efforts across international markets—ensuring our positioning, messaging, and launches resonate deeply at a local level while maintaining global brand consistency. This role bridges product, regional marketing, and growth teams to build a cohesive, high-performing globalization engine.

Key Responsibilities

Global Go-to-Market Enablement: Lead and scale our global product marketing strategy across priority markets—partnering with regional leads to launch products with local relevance and impact.

Localization Strategy: Own the framework for localization of messaging, positioning, and campaigns. Ensure product value is clearly articulated and culturally aligned across regions.

Customer Journeys: Drive adoption by collaborating with demand gen, lifecycle, and comms teams to deliver resonant product narratives across the funnel.

Cross-Functional Leadership: Act as the connective tissue between product, regional marketing, customer insights, and growth teams to streamline execution.

Market Readiness: Collaborate with regional teams to build launch plans, sales enablement assets, and content that aligns with local needs and readiness.

Insights & Feedback Loop: Bring back competitive, customer, and market intelligence from international teams to inform product and marketing decisions.

Consistency with Flexibility: Ensure global narratives and positioning are upheld while giving regions the tools and freedom to adapt based on market dynamics.

Minimum Qualifications:

Minimum of 7+ years in product marketing, with 2–3 years in a globalization, regional, or international capacity.

Preferred Qualification:

Deep experience collaborating across time zones and regions in a matrixed, cross-functional environment.

Strong understanding of B2B technology productsideally in fintech, SaaS, or platform ecosystems.

A strategic thinker who can zoom out to shape scalable processes, and zoom in to write messaging that hits.

Excellent written and verbal communication skills; multilingual fluency is a strong plus.

Demonstrated success scaling product marketing programs into international markets.

EU languages and market knowledge are a plus.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit.

Who We Are:

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please .

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.