Social Planning & Effectiveness Manager

BOOTS; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption…

Flexible benefits scheme including buy

Job summary

Boots is seeking a Social Planning & Effectiveness Manager to lead the strategic direction of our social media initiatives, aligning paid social content with brand and commercial goals. You will drive planning, measurement, and cross-functional collaboration within the Social, Content & Influencer function.

The role focuses on building insight-led frameworks, optimizing social performance, and shaping our paid and organic social content strategy to deliver measurable business impact.

Qualifications

• Significant experience in social strategy and planning.
• Strong expertise in paid social content and creative effectiveness.
• Proven ability to translate brand objectives into measurable social strategies.
• Excellent analytical skills with experience in performance reporting.
• Deep understanding of marketing measurement and effectiveness methodologies.
• Strong communication and stakeholder influencing skills.

Responsibilities

• Lead the annual, quarterly, and seasonal planning process for social media.
• Develop an insight-led social planning framework that translates business objectives into measurable outcomes.
• Oversee the paid social content strategy, ensuring it aligns with brand and commercial goals.
• Collaborate with the Social Media Manager to create compelling organic content.
• Establish clear social planning rhythms and frameworks for improved visibility and prioritisation.
• Drive measurement, reporting, and effectiveness across social channels, including influencers and editorial content.
• Analyse performance trends and audience behaviour to inform strategic recommendations.
• Foster strong relationships with Media, PR, and Brand Communications teams.

Skills

Social strategy

Paid social content

Brand objectives translation

Performance reporting

Marketing measurement

Stakeholder influencing

Job description

Contract: Permanent

Shift pattern: Full-time, on-site

What you'll be doing

As the Social Planning & Effectiveness Manager at Boots, you will lead the strategic direction of our social media initiatives, ensuring alignment with brand and commercial objectives. Your role will be pivotal in shaping our paid social content strategy and driving measurable business impact through effective planning and execution. Collaborating closely with cross-functional teams, you will enhance our social performance and contribute to the overall success of the Social, Content & Influencer function.

Key responsibilities

• Lead the annual, quarterly, and seasonal planning process for social media.
• Develop an insight-led social planning framework that translates business objectives into measurable outcomes.
• Oversee the paid social content strategy, ensuring it aligns with brand and commercial goals.
• Collaborate with the Social Media Manager to create compelling organic content.
• Establish clear social planning rhythms and frameworks for improved visibility and prioritisation.
• Drive measurement, reporting, and effectiveness across social channels, including influencers and editorial content.
• Analyse performance trends and audience behaviour to inform strategic recommendations.
• Foster strong relationships with Media, PR, and Brand Communications teams.

What you'll need to have (our must-haves)

• Significant experience in social strategy and planning.
• Strong expertise in paid social content and creative effectiveness.
• Proven ability to translate brand objectives into measurable social strategies.
• Excellent analytical skills with experience in performance reporting.
• Deep understanding of marketing measurement and effectiveness methodologies.
• Strong communication and stakeholder influencing skills.

It would be great if you also have

• Experience with econometrics and Marketing Mix Modelling (MMM).
• Familiarity with System1 research and brand tracking methodologies.
• Knowledge of creative testing and optimisation frameworks.
• Background in leading and developing teams in a marketing environment.

Where your brilliance can take you

In this role, you will have the opportunity to shape Boots' social strategy and lead a talented team, paving the way for your career growth within the organisation. As you drive impactful social initiatives, you can explore pathways into senior leadership roles within the marketing function, contributing to the evolution of our brand and its presence in the market.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.