Social Media Manager

Red Bull Gruppe; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading beverage company in London is seeking a Social Media Manager to enhance its digital presence. The ideal candidate should have a strong grasp of content creation and social media analytics to develop innovative strategies that engage audiences across platforms like Instagram, TikTok, and YouTube. This position offers an opportunity to significantly impact RedBull’s online reach and brand loyalty among UK consumers.

Qualifications

• Experience in crafting engaging social media content.
• Deep understanding of viral marketing techniques.
• Ability to analyze social media performance metrics.

Responsibilities

• Grow and manage RedBull UK's presence on multiple social media platforms.
• Develop and implement creative strategies for audience engagement.
• Present strategic insights to stakeholders.

Skills

Social media analytics

Content creation

Understanding of digital culture

Platform management

Job description

RedBull UK is currently recruiting for a Social Media Manager to be based in London, UK.

You are an experienced internet obsessive that lives and breathes digital culture. You bring a deep understanding of how to craft content and grow channels to attract audiences on a huge scale.

You will be a key pillar in our world-leading social media team; responsible for maximising RedBull’s online reach in the UK. You will develop creative and innovative ideas that drive viewership and engagement with millions of users every single day.

The performance you will deliver is crucial to RedBull winning the hearts and minds of UK consumers, encouraging them to make RedBull their energy drink of choice. You will power the growth of RedBull UK (Instagram, TikTok, YouTube, Strava, Whatsapp, Spotify), our genre-focused channel mix in UK rap and UK gaming culture (RedBull GMT & RedBull Gaming Sphere) plus any new channels you wish to launch.

You are confident working on a range of platforms, with a deep understanding of internet culture, social media analytics and how to go viral. You are as comfortable presenting a strategic vision to senior stakeholders, as you are producing social media content that will travel. You will be on the lookout for new channel and project opportunities, using your influence to take advantage of these and ensure RedBull continues to grow its social media presence in the UK.

In short – you will deliver career-defining social media impact.