Shopify & Multi-Market Digital Content Executive

JD Group; Hollins; On-site; GBP 28,000 - 38,000; Full time

Job summary

Footpatrol is seeking a Digital Content Assistant to support the Digital Content Manager and Head of Content. You will help manage and optimise our UK and international Shopify sites and app, delivering engaging, commercially focused customer experiences.

Working with Digital, Trade, Marketing, Creative, Merchandising and Development teams, you will help execute campaigns, launches and improvements, monitor journeys and conversion, and contribute to tests and insights that drive sales growth.

Qualifications

• 1+ year in ecommerce, digital content, digital trading or similar.
• Strong analytical skills and data-informed decision making.
• Understanding ecommerce customer journeys and how content drives engagement and conversion.
• Excellent written and verbal communication.
• Proactive, well-organised and self-motivated.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player.

Responsibilities

• Support day-to-day content management and optimisation of UK & international websites, ensuring a consistent and high-quality customer experience.
• Coordinate campaigns, launches, landing pages and brand pages accurately and on time.
• Work with Trade, Marketing and Merchandising teams to align content with wider commercial plans.
• Identify opportunities or tests to improve engagement, product discovery, conversion and sales.
• Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
• Monitor customer journeys from marketing touchpoints through to purchase, identifying friction points and supporting actions to improve the experience.
• Work with wider teams to implement site improvements that support conversion across journeys, devices and funnels.
• Ensure landing pages, brand pages and campaign content are maintained, accurate and optimised to trading priorities.
• Collaborate with Development and Support teams to raise and resolve site issues affecting customer experience.
• Review key site metrics and recommend actions for improvements.
• Support A/B testing by identifying opportunities and working with teams to implement and review tests.
• Continuously seek opportunities to improve KPIs and the digital customer experience.
• Conduct regular competitor and market reviews to identify content, UX and e-commerce trends for international sites.
• Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and executed across markets.
• Support the wider team during campaigns, launches and peak trading periods.

Skills

Analytical skills

Ecommerce journeys

Communication

Proactive

Organised

Multitasking

Teamwork

Tools

Shopify

Google Analytics

Contentsquare

Job description

Footpatrol is seeking a Digital Content Assistant to support the Digital Content Manager and Head of Content. You will help manage and optimise our UK and international Shopify sites and app, delivering engaging, commercially focused customer experiences.

Working with Digital, Trade, Marketing, Creative, Merchandising and Development teams, you will help execute campaigns, launches and improvements, monitor journeys and conversion, and contribute to tests and insights that drive sales growth.