Ecommerce Manager

Vertical Advantage; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Vertical Advantage is seeking an E-Commerce Manager to lead the Shopify ecosystem for a rapidly expanding UK wellness brand. You'll drive conversion performance and enhance user experience across multiple storefronts. This role requires at least 3 years of hands-on experience in managing e-commerce operations, particularly in Shopify, with a focus on conversion rate optimisation. You will conduct detailed site audits, implement analytics solutions, and report directly to the management team. Join a passionate team committed to excellence and growth.

Qualifications

• 3+ years experience managing direct-to-consumer e-commerce operations.
• Deep, hands-on experience managing and optimising Shopify stores.
• Proven experience with conversion rate optimisation and structured testing frameworks.

Responsibilities

• Own end-to-end e-commerce performance across all Shopify storefronts.
• Define and execute e-commerce strategy across product categories.
• Conduct regular full-site audits to identify and resolve UX issues.

Skills

Managing direct-to-consumer e-commerce operations

Optimising Shopify stores

Conversion rate optimisation

Data analysis and insights communication

A/B testing

Tools

Shopify

CRO tools

Analytics platforms

Job description

Our client is a rapidly expanding UK wellness brand operating across multiple product categories and retail channels. They're building a direct-to-consumer presence across global markets, with a strong focus on quality, ownership, and long‑term growth. The company culture is built on extreme ownership where individuals take full responsibility for outcomes, paired with a genuine commitment to excellence as a habit. They're looking for people who are passionate, purpose‑driven, and embrace continuous learning and adaptability.

Position Overview

As E-Commerce Manager, you'll own the complete Shopify ecosystem across multiple regions and storefronts. You'll be responsible for driving conversion performance, ensuring flawless user experience, and turning traffic into revenue. This is a fast‑paced, detail‑driven role where you'll partner with performance marketing, retention marketing, and creative teams to execute strategy and deliver results. You'll report directly to the co‑founders and Head of Performance & Digital, giving you direct influence over the company's e-commerce direction.

Responsibilities

• Own end-to-end e-commerce performance across all Shopify storefronts, ensuring fast load times, seamless UX, and optimised conversion rates across regions
• Define and execute e-commerce strategy across product categories, tailoring site experience, merchandising, and landing pages by campaign and traffic source
• Conduct regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps, and mobile versus desktop inconsistencies
• Lead new site builds from brief to launch, acting as the internal lead across designers, developers, and stakeholders to deliver on time and on brief
• Support retail-connected platforms including major retailers, maintaining direct-to-consumer level performance and quality standards
• Lead conversion rate optimisation through structured A/B and multivariate testing across landing pages, product pages, and checkout flows
• Implement and test e-commerce software, CRO tools, analytics, tracking, and personalisation solutions with clean integrations
• Own performance reporting across conversion rate, average order value, revenue by site and region, and funnel-level performance
• Translate insights into clear actions and share regular updates with leadership and marketing teams

Requirements

• 3+ years experience managing direct-to-consumer e-commerce operations
• Deep, hands‑on experience managing and optimising Shopify stores
• Proven conversion rate optimisation and experimentation experience with structured testing frameworks
• Experience managing multiple storefronts or regions simultaneously
• Strong analytical skills with clear understanding of e-commerce analytics and attribution
• Extremely high attention to detail with ability to spot UX friction and technical issues
• Comfortable owning projects end-to-end from concept through execution and reporting
• Experience with e-commerce tools, CRO platforms, and analytics integrations
• Ability to communicate complex data insights clearly to non-technical stakeholders
• Self‑motivated with a growth mindset and commitment to continuous improvement