E‑commerce Content & Optimisation Specialist

size?; Bury; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Staff discount on JD Group and otherJD

Personal development opportunities

Job summary

Footpatrol is seeking a Digital Optimisation Executive to support the Digital Content Manager and Head of Content across UK & international Shopify sites and apps. You will work on content management, campaigns, and site improvements to drive engagement and sales, using data to inform decisions and optimize the customer journey.

You will collaborate with Digital, Trade, Marketing, Creative and Merchandising to align launches with commercial plans and stay ahead of streetwear trends, while

Qualifications

• 1+ years experience working within e-commerce, digital content, digital trading or a related digital role.
• Good analytical skills and an interest in using data to inform decisions.
• An understanding of e-commerce customer journeys and the role content plays in supporting engagement and conversion.
• Excellent written and verbal communication skills.
• Proactive, organised and able to use initiative.
• Ability to manage multiple priorities within a fast-moving environment.

Responsibilities

• Support the day-to-day content management and optimisation of UK & international websites, ensuring a consistent and high-quality customer experience.
• Coordinate and execute campaigns, launches, landing pages and brand pages accurately and on time.
• Work closely with Trade, Marketing and Merchandising teams to ensure content activity supports wider commercial plans.
• Identify and suggest opportunities or tests to improve engagement, product discovery, conversion and sales.
• Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
• Monitor customer journeys from marketing touchpoints through to purchase, identifying friction points and supporting actions to improve the experience.
• Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels.
• Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.
• Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience.
• Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions.
• Support A/B testing activity by identifying opportunities and working with relevant teams to implement and review tests.
• Continually look for opportunities to improve KPIs and the overall digital customer experience.
• Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends.

Skills

E-commerce

Data analysis

Customer journeys

Content strategy

Cross-team collaboration

Tools

Shopify

Google Analytics

Contentsquare

Job description

Footpatrol is seeking a Digital Optimisation Executive to support the Digital Content Manager and Head of Content across UK & international Shopify sites and apps. You will work on content management, campaigns, and site improvements to drive engagement and sales, using data to inform decisions and optimize the customer journey.

You will collaborate with Digital, Trade, Marketing, Creative and Merchandising to align launches with commercial plans and stay ahead of streetwear trends, while