Digital Content Executive (E‑commerce & Shopify)

JD Sports

Bury

Hybrid

GBP 28,000 - 40,000

Full time

3 days ago

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Job summary

JD Sports Footpatrol is seeking a Digital Content Executive to support the Digital Content Manager and Head of Content. You will help deliver engaging content across the Footpatrol UK & international Shopify site and app, taking a data-driven, customer-focused approach to optimise journeys.

Working with Digital, Trade, Marketing, Creative and Merchandising, you will execute campaigns, launches and page updates, monitor metrics, and identify opportunities to improve engagement, conversion and

Qualifications

Essential: 1+ years in ecommerce, digital content, digital trading or related digital role.
Strong analytical skills with data-driven decision making.
Understanding of ecommerce customer journeys and content’s role in engagement and conversion.
Excellent written and verbal communication; proactive and organised.

Responsibilities

Support day-to-day content management and optimisation of UK & international websites.
Coordinate campaigns, launches, landing pages and brand pages on time.
Collaborate with Trade, Marketing and Merchandising to align content with plans.
Identify opportunities or tests to improve engagement, product discovery, conversion and sales.
Support creative across the digital content estate from brief to execution.
Monitor customer journeys and identify friction points to improve experience.
Work with Development and Support to resolve site issues affecting UX.
Review key site metrics and recommend actions to improve KPIs.
Support A/B testing by identifying opportunities and coordinating tests.
Stay ahead of streetwear/trends to benefit international sites.