Digital Content Executive Footpatrol

JD Group; Hollins; On-site; GBP 28,000 - 38,000; Full time

Job summary

Footpatrol is seeking a Digital Content Assistant to support the Digital Content Manager and Head of Content. You will help manage and optimise our UK and international Shopify sites and app, delivering engaging, commercially focused customer experiences.

Working with Digital, Trade, Marketing, Creative, Merchandising and Development teams, you will help execute campaigns, launches and improvements, monitor journeys and conversion, and contribute to tests and insights that drive sales growth.

Qualifications

• 1+ year in ecommerce, digital content, digital trading or similar.
• Strong analytical skills and data-informed decision making.
• Understanding ecommerce customer journeys and how content drives engagement and conversion.
• Excellent written and verbal communication.
• Proactive, well-organised and self-motivated.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player.

Responsibilities

• Support day-to-day content management and optimisation of UK & international websites, ensuring a consistent and high-quality customer experience.
• Coordinate campaigns, launches, landing pages and brand pages accurately and on time.
• Work with Trade, Marketing and Merchandising teams to align content with wider commercial plans.
• Identify opportunities or tests to improve engagement, product discovery, conversion and sales.
• Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
• Monitor customer journeys from marketing touchpoints through to purchase, identifying friction points and supporting actions to improve the experience.
• Work with wider teams to implement site improvements that support conversion across journeys, devices and funnels.
• Ensure landing pages, brand pages and campaign content are maintained, accurate and optimised to trading priorities.
• Collaborate with Development and Support teams to raise and resolve site issues affecting customer experience.
• Review key site metrics and recommend actions for improvements.
• Support A/B testing by identifying opportunities and working with teams to implement and review tests.
• Continuously seek opportunities to improve KPIs and the digital customer experience.
• Conduct regular competitor and market reviews to identify content, UX and e-commerce trends for international sites.
• Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and executed across markets.
• Support the wider team during campaigns, launches and peak trading periods.

Skills

Analytical skills

Ecommerce journeys

Communication

Proactive

Organised

Multitasking

Teamwork

Tools

Shopify

Google Analytics

Contentsquare

Job description

The purpose of this role is to support the Digital Content Manager and Head of Content alongside the wider digital teams to deliver the best customer journey across the Footpatrol UK & International Shopify site and app. Taking a data-first and customer focused approach, you will be supporting the day-to-day management across our website and apps to ensure we are delivery engaging and commercially effective customer experience. Working closely with teams across Digital, Trade, Marketing, Creative, Merchandising and Development, you will help execute campaigns, site improvements and ongoing optimisations that drive engagement, conversion and sales growth. You'll also stay connected to evolving streetwear and footwear trends, helping shape relevant content and experiences that strengthen Footpatrol's position in the market and foster a loyal brand community.,

• Support the day-to-day content management and optimisation of our UK & international websites, ensuring a consistent and high-quality customer experience.
• Coordinate and execute campaigns, launches, landing pages and brand pages accurately and on time.
• Work closely with Trade, Marketing and Merchandising teams to ensure content activity supports wider commercial plans.
• Identify and suggest opportunities or tests to improve engagement, product discovery, conversion and sales.
• Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
• Monitor customer journeys from marketing touchpoints through to purchase, identifying potential friction points and supporting actions to improve the experience.
• Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels.
• Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.
• Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience.
• Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions where improvements can be made.
• Support A/B testing activity by identifying potential opportunities and working with the relevant teams to implement and review tests.
• Continually look for opportunities to improve key KPIs and the overall digital customer experience.
• Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends that could benefit our international sites.
• Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and effectively executed across international markets.
• Support the wider team during key campaigns, launches and peak trading periods.
• Analysing: Comfortable working with data and using insights to support decisions and recommendations.
• Planning and organising: Able to manage multiple campaigns, deadlines and market requirements effectively.
• Delivering results: Commercially aware, with an understanding of how digital content can contribute to sales and conversion.
• Persuading and influencing: Confident communicating ideas, recommendations and customer insights to stakeholders.
• Learning and researching: Curious about customer behaviour, competitors, streetwear and emerging e-commerce trends.
• Adapting and responding to change: Comfortable working in a fast-moving digital environment, sometimes having to work outside of core hours.
• Working with people: Collaborative and confident building relationships with different teams and disciplines.
• Achieving personal goals and objectives: Proactive, accountable and comfortable taking ownership of your workload.

Experience & Skills Essential

• 1+ years experience working within e-commerce, digital content, digital trading or a related digital role.
• Good analytical skills and an interest in using data to inform decisions.
• An understanding of e-commerce customer journeys and the role content plays in supporting engagement and conversion.
• Excellent written and verbal communication skills.
• Proactive, organised and able to use initiative.
• Ability to manage multiple priorities within a fast-moving environment.
• Ability to work effectively as part of a collaborative team.

Preferred

• Shopify experience.
• Experience working across multi-market e-commerce websites.
• Experience using Google Analytics and Contentsquare.
• Interest in streetwear and upcoming footwear trends.